Kornit Digital and Fashion-Enter (UK) open ‘Fashtech Innovation Centre’ in London | Apparel Resources

Kornit Digital Ltd. – a market leader in sustainable, on-demand digital fashion and textile production technologies – together with UK-based manufacturing enterprise Fashion-Enter opened a first-of-its-kind Fashtech Innovation Centre in London recently.

Aimed at bringing on-demand fashion and textile mass customisation back to the UK, the innovation centre is located at Fashion-Enter’s state-of-the-art training and manufacturing site.

The Centre is fully supported by Kornit Digital’s revolutionary, direct-to-fabric and direct-to-garment digital production solutions.

The new innovation centre targets at achieving huge cut in overproduction and usage of water – two of the biggest fashion problems today.

According to Kornit Digital’s Impact and Environmental, Social and Governance (ESG) report, 30 per cent of textile production is over-production, while 95 per cent of water waste is created by companies globally.

Using proprietary streamlined, eco-friendly digital production technologies, Kornit Digital says it is transforming the fashion industry with more efficient and sustainable processes.

In addition to highlighting production capabilities that minimise carbon footprint, the Fashtech Innovation Centre serves as a prototype for brands and fulfillers seeking to mitigate logistical complexities, time-to-market and supply chain risks by bringing production nearer to the end consumer.

Commenting on the development, Chris Govier, President Europe, Middle East, and Africa, Kornit Digital, mentioned, “We are pleased to put these technologies on full display in our new joint Fashtech Innovation Centre and bring on-demand manufacturing back home to the UK. Whether you’re a brand, apparel provider, custom fabric fulfiller or creative designer wondering how to handle the next major market disruption, grow product lines, create a more eco-responsible and accountable production floor – or just want to waste less – the Innovation Centre will help you achieve these goals.”

Serving as a fulfilment site and academy for training production, the Centre includes both Kornit Presto direct-to-fabric and Kornit Atlas MAX direct-to-garment systems, as well as numerous graphic design and workflow tools and systems to enable cut-and-sew operations for a comprehensive ‘pixel to parcel to doorstep’ cycle.

Consolidating the process into a single location helps maintain full visibility and control of operations and products. Taking this one step further for creators and brands, visitors can experience the KornitX Global Fulfilment Network, enabling customers to create both new sales channels and accessibility to enable production on demand. Attendees can see how Kornit’s single-step digital production technology empowers unlimited graphic expression using less floor space, resources, waste and time – all at higher margins.

“This Innovation Centre makes it possible to capture the full, end-to-end production process in one, single location,” said Jenny Holloway, Chief Executive Officer, Fashion-Enter, adding, “The beauty of having print on demand means there are no minimums, so we can make one garment, or we can make up to 30,000 garments a week from all locations at the same fixed cost. Here, we can also train future generations on the right way of producing garments for today, responsive to demand, with minimal waste – ethical and sustainable. This is the future of fashion and textiles.”