Launching innovationstack.io: our favorite InnoTech tools – Board of Innovation

What is going to do for me?
They help you do qualitative and quantitative market research in an innovative way. It creates creative content (facebook ads, banners, videos, social media posts) automatically by computational design, and split many creative options at once on a large scale of users. Therefore, you can largely automate facebook ads, in order to validate solutions quicker and cheaper. Besides that, you can also interact with users instantly through quick surveys, allowing real-time validation.

What are the requirements?
– Noteable: In China, there are not as many privacy requirements. 
– You need to design your experiment before setting it up: we suspect this works best when you have 1) a clearly defined persona and problem or solution assumption 2) experience in experiment design to make sure you select the right experiment type (survey/expert panel/one-on-one call/other), and 3) take out any potential biases out of your survey before launching it 4) defined metrics clearly

What are the limitations?
Focus is on Chinese customers, but they cover more than 80 countries. There are US and European alternatives (although not as mature, it seems: Automattic is in experiment phase for example). 

What is going to do for me?
Get instant access to 600.000 experts in the field (ranging from Key Opinion Leaders, to nurses, to former executives of different stakeholders in the life sciences ecosystem). Leverage the existing GLG network to challenge your strategy, do rapid idea generation or first problem/solution validation.

What are the requirements?
You need to design your experiment before setting it up: we suspect this works best when you have 1) a clearly defined persona and problem or solution assumption 2) experience in experiment design to make sure you select the right experiment type (survey/expert panel/one-on-one call/other), and 3) take out any potential biases out of your survey before launching it. 4) defined metrics clearly. They have 650.000+ experts in many sectors (healthcare, financial, IT, legal, real estate, regulatory, tech, media, telecommunications, consumer goods, energy, industrials, …) but they can recruit a custom audience too – that often takes 2 weeks.

What are the limitations?
Mostly suited for B2B. Ideal for problem and solution validation. Bias in the tool: the experts get paid per time spent. There is a clear risk of having an expert bias, which will be especially counterproductive when it concerns non-incremental innovations/strategies (as experts are experts in the status quo, and tend to give very unreliable advice for future states).

How to use it? 
Ask for a trial first. If you like what you see consider committing 30K$.