LOVE TAKES SHAPE, AS LAY’S UNVEILS LATEST INNOVATION ‘LAY’S SHAPEZ HEARTIEZ’
LOVE TAKES SHAPE, AS LAY’S UNVEILS LATEST INNOVATION ‘LAY’S SHAPEZ HEARTIEZ’
Diversifies the brand portfolio with the introduction of first ever heart-shaped potato-based pellet chip from the House of Lay’s in India
Introduces its first-ever sweet flavour chip alongside the beloved savoury comfort of Masala, offering a dynamic duo to satisfy both sweet and savoury cravings
Debuts ‘Lay’s Shapez’ sub-brand, curated to provide a diverse and enjoyable snacking experience through an array of shapes, textures, and flavours in potato-based pellet snacks New Delhi : Shapez Heartiez. Diversifying its portfolio, Lay’s , one of the leading potato chips brands in India, is thrilled to unveil Lay’s Shapez Heartiez, with the
brand’s first 3D heart-shaped potato-based pellet . This introduction also marks the debut of
Lay’s Shapez , a sub-brand dedicated to pushing the boundaries of snacking with playful shapes, textures, and flavours. Lay’s
Shapez Heartiez has been launched in direct response to the growing
need for fun, and crunchy snacks that go beyond traditional offerings in
the rapidly expanding potato-based
pellet chips market. This intuitive innovation is quintessentially
Lay’s, a brand known for its dedication to quality and quest for
providing the perfect crunch. With Shapez Heartiez, Lay’s proudly
reiterates its position as a love mark brand, consistently
introducing fresh and thrilling experiences for consumers. Adding a sweet twist to the snacking experience, Lay’s Shapez Heartiez is available in
Caramel flavour, first-ever sweet flavour chip by Lay’s, alongside the familiar savoury comfort of
Masala flavour . This diverse lineup ensures there’s a Heartiez for every heart (and taste bud)!
Radiating excitement on the campaign’s launch, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India, said,
“Lay’s Shapez Heartiez is a
delicious embodiment of our continuous drive at Lay’s to inject
creativity, fun, and flavour into the snacking experience. From the
unique heart-shaped pellets themselves to the vibrant
and distinctive packaging, every element invites consumers to embark on
a delightful journey. This launch isn’t just about a new product; it’s a
testament to our commitment to continuous innovation and portfolio
expansion. By diversifying our offerings with
exciting concepts like Shapez Heartiez, we ensure that Lay’s remains at
the forefront of redefining the snacking experience for our valued
consumers.” Available at affordable prices of INR 5, 10, and 20, Lay’s Shapez Heartiez is easily available
across all retail and e-commerce platforms. *** About Lay’s:
Launched in 1995 in India, Lay’s is one of the marquee brands from PepsiCo India and has always been known
for bringing in flavours of the world along with Indian flavours that our consumers love.
Lay’s has a wide range
of offerings under its umbrella, with unique and indulgent flavours that
cater to both local and international tastes. It is available
in six flavours. Consumers can also log onto
the Lay’s Facebook page at http://www.facebook.com/laysindia and follow us on Instagram at https://www.instagram.com/ lays_india/?hl=en About PepsiCo PepsiCo
products are enjoyed by consumers more than one billion times a day in
more than 200 countries and territories around the world. PepsiCo
generated
more than $91 billion
in net revenue in 2023, driven by a complementary beverage and
convenient foods portfolio that includes Lay’s, Doritos, Cheetos,
Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s
product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than
$1 billion each in estimated annual retail sales.
Guiding
PepsiCo is our vision to Be the Global Leader in Beverages and
Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our
strategic
end-to-end transformation that puts sustainability and human capital at
the center of how we will create value and growth by operating within
planetary boundaries and inspiring positive change for planet and
people. For more information, visit
www.pepsico.com, and follow on
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LinkedIn @PepsiCo.