Mira’s Sport Max electric shower wins award for innovation
Mira Showers is celebrating winning the prestigious Queen’s Award for Enterprise for its innovative Mira Sport Max shower.
The Lord-Lieutenant of Gloucestershire, Edward Gillespie OBE, and Councillor Steve Jordan, Leader of Cheltenham Borough Council, were among the invited guests at a special event at Mira Showers in Cheltenham, to celebrate the occasion.
This is the second occasion that Mira Showers has been awarded the Queen’s Award for Enterprise, after the Mira Flight Safe anti-slip shower tray, which is manufactured in Mira Showers’ trays and enclosures factory in Hull, scooped the award in 2017.
The latest Queen’s Award for Enterprise recognises the Mira Sport Max for its world-first design for electric showers, as it uses patented Mira Airboost technology to increase water flow by up to 30 per cent, without using any more water.
Following a welcome from Mira Showers managing director, Craig Baker, Peter Bungard, Clerk of the Lieutenancy read a citation, after which the Lord-Lieutenant presented the Queen’s Award and certificate to Craig and assembled Mira associates. VIP guests then enjoyed a factory visit and afternoon tea.
Craig said: “This award highlights our commitment to innovation and the hard work and level of detail we put into the research and design stages, which allows us to ensure products we bring to market are meeting the ever-changing demands from both consumers and installers.
Award winner
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“As a forward-thinking company, our focus on developing exclusive technology is what has made Mira the biggest contributor to the showering industry in the last 90 years.
“Mira’s Research & Development team is always working collaboratively to look for ways to optimise the showering experience. Installers are the voice of the user, and so holding regular meetings with our Installer Clubs throughout the UK gives us valuable insight to shape the design of products and bring new technology to life.”
Mira Showers representatives joined other Queen’s Award winners at a recent royal reception at Buckingham Palace to celebrate the accolade.
Additional Mira patented technologies also feature in the Mira Sport Max, including: Opti-flo
technology, optimising flow throughout the year without the need to switch to half power, no matter the weather; Clearscale technology, cutting limescale by up to 50 per cent for a better-performing, longer-lasting shower; and Sensi-flo technology, preventing scalding if the shower head or hose become blocked or the inlet pressure drops.
The electric shower’s separate power and temperature controls allow users to set their perfect shower, and advanced pressure stabilised temperature controls keep their selected showering temperature consistent.
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