Monday’s Marketing Minute: Reddit’s Banger IPO, X Launches Articles, Liquid Death’s CoFounder on Innovation – MackCollier.com

Happy Monday, y’all! Hope everyone is having a great early Spring and are ready for a productive week ahead. Here’s a few business, marketing and digital stories that caught my eye recently: Reddit had its long-anticipated IPO last week, and it went surprisingly well! Shares ended its debut day up almost 50% over the IPO price. I just checked and RDDT is currently at $50.58 on early trading, so it’s looking to be up again today. It will be interesting to see how Reddit does long-term, the same concerns over moderation and censorship that have plagued other social platforms are present at Reddit. So far the company is doing quite well in public trading, it will be interesting to see if that’s still the case 6 and 12 months from now. Reddit’s feeling good after its Wall Street debut • IPO price: $34 • Opening price: $47 It finished the day with a market cap just around $9.5 billion pic.twitter.com/J5OIxlYfek — Morning Brew ☕️ (@MorningBrew) March 21, 2024 Twitter/X has finally launched Articles. Elon has long promised that he would give Twitter users a way to write long-form articles similar to blog posts on the platform, now it’s live. The catch (there seems to always be one these days with Twitter) is that it’s only available to Premium+ subscribers. I have all of 5 minutes checking out Articles, but it seems like this functionality could only benefit a creator who is primarily using Twitter as a communication hub and who doesn’t have an established blog or website. Twitter’s play is they want creators to post articles on its platform instead of having creators like me post a link on the Twitter platform and then link to here. Twitter doesn’t want you leaving its platform to come to my blog, they want me to publish this on Twitter, and keep the traffic on Twitter. — Write (@Write) March 7, 2024 Liquid Death is a wonderful example of how creative branding and communications still packs a ton of impact. I’m currently enjoying this wonderful podcast with Liquid Death co-founder Mike Cessario where he discusses his branding philosophy, and how to think differently to disrupt markets when you have no money and no visibility. Lotta useful branding nuggets in this one, you will want to dive right in. So that’s it for this week’s edition of Monday’s Marketing Minute. Look for a new post on loyalty programs on Weds, and a very special Bible Study post on Easter on Sunday. I hope you have a wonderful and productive week, see you on Weds!