Naturally Good highlights 2019 – A discovery of innovation
The Unique team showcased innovative hot new products and best sellers to hundreds of retailers, category managers and buyers at this year’s Naturally Good expo earlier this week.
Naturally Good is Australia’s only trade show for natural, organic and healthy products and continues to grow year-on-year! Held at the world class ICC Sydney in beautiful Darling Harbour across two days, the must-attend event gives retailers a chance to meet the makers, touch the products and get a feel for a diverse range of brands. Visitors from around Australia (and 18 other countries!) had the opportunity to ask questions about the best of our range in food and drinks, beauty and personal care, natural health and home and living.
Naturally Good is the leading event where retailers can physically discover and source the best Australian and global brands entering the market and meet with dozens of suppliers – something that could take weeks to do otherwise and can be challenging when absorbed in the day-to-day running of a store. In hot demand this year – the latest in plant-based and vegan products, healthy snacks, supplements for gut health, emerging ingredients, and the latest natural beauty, just to name a few.
If you missed the event – here is a quick recap of the highlights:
OUR HOTTEST PRODUCT SHOWCASE
Retailers visit Naturally Good to help differentiate their offering and grow sales by sourcing new, unique, innovative and on-trend products their customers want.
As always, the Unique stand ensured that our diverse and fast-selling range of brands stood out in the crowded expo hall. Visitors to the Unique stand were treated to a pre-launch of some of our best new products, beauty demos and food sampling from our top-selling ranges, including Mei Sann Yong’s Turban Chopsticks, who served up tastings of their top-selling speed scratch meal bases to 2000+ visitors!
Retailers enjoyed meeting Steve Grossman and Ritu Mathur from CLIF Bar, USA; Bernie Walker and Sabine Muir from Little Zebra; Aaron Fishman from East Bali Cashew Company; Mat Stillone from Protein Supplies Australia and Botanika Blends; Mike Watts-Searle from Blue Dinosaur; Paul Stokes from Grin; Kresho Sprem from Kresho Bar, the newest vegan almond nougat chocolate; and Jessica Arman from My Magic Mud who showcased how to use the new clay and charcoal masks.
Favourites across the two days included the new savoury banana chips from Banana Joe; our new vegan white chocolate Vego; Upton’s Naturals Real Meal Kits delicious Massaman Curry; The Ginger People Ginger Rescue Shots; The Whole Foodies Native Cashews; and a special sneak peek at one of July’s hottest new products – Nelsons Naturals Crush & Brush!
This year’s Unique showbag (valued at more than $150) was a hit and included CLIF Bar’s favourite flavour of 2019 – Peanut Butter Banana and an assortment of our top-selling products. Unique giveaways also included hundreds of Cheeki stainless steel bottles and ACURE Travel Packs!
NEW CONNECTIONS
Naturally Good is the heartbeat of the industry across Australia and South East Asia and is a great opportunity to catch up with existing suppliers and to meet new ones.
We caught up with hundreds of retailers across the two days! Visitors to the Unique stand may have also met renowned US natural products consultants, Bob Burke from Natural Products Consulting and Tim Sperry, former Whole Foods Purchasing Manager.
INSIDER INTEL AND FREE BUSINESS EDUCATION
The free education program was in high demand this year with standing room only at all theatres! Several free trends sessions helped visitors understand what to look out for when walking the expo floor – with much of this information exclusive to the sessions and not available anywhere else.
Visitors learnt about factors influencing healthy FMCG in Australia; what consumers want in food and drink, and natural, organic and clean beauty; what’s next in hemp and CBD oil; and the future for Australia from North America’s $200 billion+ natural products market. There were also more than 20 sessions across two days to help retailers get the edge in business by some of Australia’s foremost experts in social media, e-commerce, digital marketing and business strategy.
Expo visitors were welcomed to the usual friendly and fabulous customer service from Unique. The Unique team partnered with Cheeki and flew the pink and green flag at Naturally Good this year, helping create a more sustainable planet with our sponsored free water refill stations in three convenient locations throughout the show. In doing so we helped expo visitors to stay hydrated and saved 1,357 plastic bottles.
Despite the whirlwind nature of the actual event, we put our time and effort into these events to support our suppliers, build and strengthen our retailer relationships and meet new faces along the way. We couldn’t do what we do without their support and for that, we’re always grateful!
If you missed out this time, don’t worry, we can’t wait to do it all again, so we’ll see you next year!
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