New online Israeli wine store launched by Israel Innovation Fund – The Jerusalem Post
The Israel Innovation Fund (TIIF) introduced a new job today with the establishment of a brand-new Israeli online red wine store, called IsraWines.To kickoff IsraWines
, TIIF launched the #MyLchaim social networks project which encourages participants to acquire Israeli red wine from IsraWines and post a picture with it before Shabbat or during Kiddush, together with the hashtag #MyLchaim. TIIF stated the goal is to create a community of Jews worldwide. TIIF began pivoting it
‘s Wine on the Vine program -that enables individuals to practically plant grapevines in top Israeli wineries– with the spread of the coronavirus in Israel.The online store features a variety of red wines from WOTV’s partner
wineries, from the very best summer rosés to steak supper reds. The site was in the works prior to COVID-19, TIIF picked to use this time to its benefit and focus on producing an effective online existence and platform in which Jews from around the world can buy Israeli wines without having to leave home.In addition, TIIF broadened its social media existence through a series of webinars on its Facebook page.
Each webinar airs weekly and includes a prominent Zionist thinker. Most significantly, Annika Rothstein discussed what it implies to be a Jew in her webinar,”A discussion about Jewish Identity & Survival”. Einat Wilf likewise provided, sharing her thoughts on an independent state in a webinar entitled,”Is the War of Independence Truly Over?”.