North America Tractor Market Outlook Report 2023-2028: A New Frontier of Innovation as Agriculture Meets Digital Technology, Opening the Path to a Smart Agricultural Future

North America Tractor Market Outlook Report 2023-2028: A New Frontier of Innovation as Agriculture Meets Digital Technology, Opening the Path to a Smart Agricultural Future

The North America agricultural tractor market is expected to reach 391,799 units by 2028 growing at a CAGR of 4.43% during the forecast period.

North America has over 376.8 million food consumers and is the fifth-largest food market in the world. The region witnessed a massive increase in farm mechanization in terms of agricultural and industrial productivity. North American region accounts for almost 11.4% of the global agricultural equipment market in volume. The region represents a high level of farm mechanization.

The penetration and adoption of farm mechanization practices across the region drive the sale of new agricultural tractors. The agriculture tractor market in North America declined by 14.1% in 2022 from 2021. The decline in crop production and tractor sales was due to supply chain shortages and increased raw material costs.

Increasing Use of Bioenergy in Tractors

Conventionally, farmers used diesel engine tractors known for their high power. Due to machine technologies, fuel, and engine advances, tractors are now more efficient and can complete tasks with fewer power requirements. The volatility in diesel prices hampers the budget management of farmers.

Technological Advance in Tractor Technology

A new frontier of innovation emerged as agriculture met digital technology, opening various paths to a smart agricultural future.

Tractor manufacturers are competitive, and companies constantly strive to innovate and ensure product differentiation at affordable prices. State-of-the-art technology-based tractors are currently available in the market. GPS and remote sensing make farming more accurate and productive.



In 2022, the less 50 HP segment recorded a high market share in North America. The major factor for the steady growth of the low-power range of tractors is the increased business turnover among hobby and livestock farmers. The sales of Above 100 HP tractors in the country are expected to grow during the forecast period as small and medium farmlands are likely to consolidate in the coming years.


The agricultural tractor market in North America is dominated by low-range HP 2WD tractors, which accounted for a market share of more than 95% in 2022. Among the several tractor models available in the country, 2WD tractors are the most favored by farmers. The low relative cost of ownership, the sufficiency of features and haulage power, and convention make 2WD tractors more popular among farmers.


Key Vendors

Other Prominent Vendors

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of the Study

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Premium Insights

7 Market at a Glance

8 Introduction
8.1 Value Chain Analysis
8.1.1 Overview
8.1.2 Raw Material & Component Suppliers
8.1.3 Manufacturers
8.1.4 Dealers/Distributors
8.1.5 Retailers
8.1.6 End-Users
8.2 Distribution Channels for Farm Equipment
8.2.1 Financing Options for Acquiring Farm Machinery
8.3 SWOT Analysis of Agricultural Tractor Industry
8.4 Government Support to Farmers
8.5 Technological Advances

9 Market Opportunities & Trends
9.1 Technological Advances in Tractor Technology
9.1.1 Swath Control and Variable Rate Technology
9.1.2 High Demand for Autonomous Equipment
9.2 Shortage of Agricultural Laborers
9.3 Use of Energy-Efficient Agri Tractors

10 Market Growth Enablers
10.1 Assistance to Farmers Through Loans & Subsidies
10.2 Increased Agricultural Productivity & Exports
10.3 Increased Farm Mechanization
10.4 High Local Production Capacities in US

11 Market Restraints
11.1 Lack of Awareness of Latest Innovations in Agricultural Tractor
11.2 High Demand for Used & Rental Tractors
11.3 Climate Change Adversely Impacts Agricultural Activities

12 Market Landscape
12.1 Market Overview
12.2 Market Size & Forecast
12.3 Five Forces Analysis

13 Horsepower
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Less Than 50 Hp
13.4 50 Hp-100 Hp
13.5 Above 100 Hp

14 Wheel-Drive
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 2-Wheel-Drive
14.4 4-Wheel-Drive

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