On The Podcast: YouTube Originals’ Head Of Innovation Ben Relles Talks About How David Dobrik, Vsauce, Tina Fey, and More Are Registering 100Ks Of Voters  – Tubefilter

HeadCount.org is a non-profit company established in 2004 with the mission to leverage the reach and status of mainstream musicians as an instrument to sign more Americans up to vote. At the 2019 Bonnaroo Music And Arts Celebration, for circumstances, the org signed up 1,390 citizens.

Here’s what HeadCount Executive Director Andy Bernstein : “This is extraordinary … Basically a year and a half away from the 2020 election, we are currently seeing this level of excitement from young Americans about ballot. 2018 saw a more than 50% increase in youth voter turnout in Midterms, I can just envision what this type of momentum this will produce for 2020.”

Once again, that gushing optimism was since of 1,390 brand-new signed up citizens at one four-day live occasion in 2019. One-thousand, three-hundred, and ninety.

In 2020, . In a week, that number climbed to 125,000, more than likely . Ever.

Dobrik was able to get those figures because:

Good To Vote is a nonpartisan project started by Ben Relles. As a fast primer, Relles began as a YouTube creator in 2007 with the breakout hits Obama Girl on his then-named Barely Political channel. The success of that led him to Next New Networks and then to YouTube (when the world’s largest video sharing website ), where he is now the .

Relles spent some time off from YouTube over the summertime to get Great To Vote off the ground. He envisaged the concept when he recognized the pandemic was badly restricting the number of standard, in-person voter registration opportunities. Couple that fact with the reach and influence of YouTube stars and an idea was born. He found an excellent partner in HeadCount and together they released the initiative that aims to drive brand-new citizen registration and existing citizen involvement by gamifying the procedure and making it in fact enjoyable(?).

To make certain fans are “Good to Vote,” the organization has employed both conventional and new media stars, who guarantee particular actions if they have the ability to register (or inspect the registration status of) a minimum variety of fans.

Michael Stevens(visualized above) of Vsauce . If 500 of them signed up to vote, he would shave his beard. Within one week, more than 1,500 individuals had actually signed up as part of the Great to Vote effort, and . Tina Fey guaranteed a Mean Girls reunion if 5,000 individuals registered to vote or inspected their registration status. That . Samuel L. Jackson guaranteed to teach his fans to swear in 15 languages if 2,500 of them took action on Headcount.org. Within a day his fans provided, .

We speak with Relles all about this and more in our newest installation of our still-relatively-. Subscribe to World Upload on , however we’re all over else, too. Just go to . The episode where we talk everything about all the above and more is also embedded listed below. I hope you dig it.