OnePlus co-founder Carl Pei says Apple’s innovation has slowed down ‘a lot’ | iMore

One-Plus co-founder and Nothing chief Carl Pei has this week said that whilst he used to be Apple’s biggest fan, innovation at the company has slowed down a lot over the last couple of years.

In an interview with CNBC Pei spoke about his new company Nothing, and its plan to release a new pair of wireless earbuds in June to compete with Apple’s AirPods. Speaking about product design in general he said “We want to bring this element of human warmth back into our products. Products are not just cold electronics… They’re designed by people and intelligently used by people. It feels like product companies (today) are run by large corporations.”

According to the report Pei wants his company to change tech in the same way Apple disrupted the PC market with the iMac G3 back in the day, describing the tech industry of today as being like the 80s and 90s PC industry where “everybody made grey boxes”.

On Apple directly Pei said he used to be Apple’s “biggest fan”, but that in recent years ” innovation has slowed down a lot”. Pei says that people have a general feeling of apathy towards new products:

“There’s a general feeling of, ‘Why should I upgrade my tech?’ because each new generation is sort of similar to the previous one” Pei added. “In the past, people were so optimistic about technology. But now people are kind of indifferent. And there must be a way of kind of breaking the cycle.”

You can read the full story here.

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Attach your tracker


How will you attach your AirTag to the item you wish to track?

Apple’s AirTag doesn’t have any hooks or adhesive for attaching to your precious items. Luckily there are plenty of accessories for that purpose, both from Apple and third parties.

Apple’s AirTag doesn’t have any hooks or adhesive for attaching to your precious items. Luckily there are plenty of accessories for that purpose, both from Apple and third parties.