Opinion | When Innovation Looks Like Dancing Dinosaurs – The New York Times

Posted on April 19, 2020 by Design in Design Innovation | 0 Comments

Ayden Wilber, the resort’s director of operations, had the idea to take its new food delivery service one step further. Greek Peak is “not as well known for delivery, so we were trying to come up with a way to make ourselves a little bit unique,” he said.

While perusing Amazon, Mr. Wilber found and ordered two inflatable dinosaur costumes: one for himself and one for Sean O’Brien, a banquet chef. The costumes arrived on March 25. The next day, the two men delivered pizzas to a family in the dino suits while dancing to “Uptown Funk” by Bruno Mars.

One of the employees filmed the delivery and posted it to Facebook. “This for making people’s day with a little extra Love!!! I mean BIG extra LOVE,” one person commented. “Great job guys, you made my day,” another added.

Soon, they were getting more delivery calls than they could manage. “I didn’t expect the video to go so viral,” Mr. Wilber said.