opti 2024: sustainability and innovation – Eyestylist

opti 2024: sustainability and innovation - Eyestylist

The Munich fair takes place in January, with a programme of events centering around sustainability, innovation, and future trends The international optical show – opti 2024, which takes place in a few weeks in Munich from 12th to 14th January, is preparing an event for a broad range of optical players and their products, with focus on key topics such as sustainability and innovation for the future. The show organisers will offer a Myopia Hub, Sustainability Hub and a new Trend Hub, in which future-oriented trends of the industry will be presented via the “Trendradar by opti”. At the edition, the opti team is looking forward to hosting its inaugural opti Sustainability Award  created for opticians, and honouring leading examples of sustainability in ophthalmic optics. In the fields of social, economic and ecological issues, relevant initiatives of the companies such as the design of their premises, approaches to avoiding microplastics, use of alternative energy resources, climate-neutral projects, diversity and much more are areas that have been monitored and studied in detail to arrive at a shortlist and winning retailer. The jury for this Award includes experts from IG Nachhaltigkeit.  Above: the opti fair will take place over four halls in 2024 / photo: © GHM – the opti Sustainability Award will be presented at a special event on the Friday of opti in the Sustainability Hub A wide selection of independent brands focused on sustainable design are exhibiting at the event in Germany: they include innovators in natural materials, 3D printed frames and avantgarde sustainable design such as Rolf, Götti Switzerland, MYKITA, Vava Eyewear, neubau, You Mawo, LEINZ, Hoffmann Natural Eyewear, Andy Wolf, Sea2see, and Weareannu. JUNK PLASTIC REHAB are billed to feature this year in the Opti Boxes. The fair promises a dazzling eyewear showcase of leading fashion brands, luxury collections and independent eyewear of all stylistic genres – from across Europe and further afield, including the very popular Spanish brand Gigi Studios (new Logo Collection), RAEN from the US, Orgreen Optics from Denmark, J.F.REY, FACE A FACE and Lafont Paris from France and RES/REI and BLACKFIN from Italy. The 3rd opti BOX AWARD is a popular event for new emerging labels in the industry who apply to exhibit in one of the opti boxes. The start-up companies in this area are always a talking point at the event, and a popular must-see for those visitors seeking a full experience of how frame design is evolving in all its aspects, creative, technical, sustainable and high-tech. This year they include Junk Plastic Rehab (pictured above), Baselli swiss made, and LARS Brillen from Bern, who won the OPTI BOX Award in 2023. opti will host over 400 exhibitors in 44,000 square metres, with representatives from all areas of the optical sector including manufacturers of lenses, contact lenses, machinery and eyewear and accessories. Opti 2024 takes place on Friday 12th January to Sunday 14th January at the Munich Messe (trade only). To find out more details visit www.opti.de  Eyestylist will have more tips and recommendations to share on opti prior to the event in January.