Play-Doh for Adults May Be the Most 2020 Product Innovation Yet
The scented item line, appropriately named Play-Doh for Grown Ups, was motivated by “comical patterns, renowned themes and pop culture favorites,” according to a spokesperson.While kids are stuck with more generic color names, adults are treated to what the spokesperson referred to as wit with names such as Lord of the Lawn, Mom Denim and Overpriced Latte. Grown-ups likewise get”sophisticated packaging”with “fun character illustrations “and a scoop, which is probably included to lessen item loss under fingernails amongst a less forgiving clients.” People of any ages … can now enjoy the familiar scents of … [
. the] pleasures of their adult years from the convenience of a Play-Doh can,”the representative said.The line undoubtedly weds open-ended childhood imagination and middle age.
Grill King, for example, offers up”smoky BBQ-scented Play-Doh, “while Father Sneakers assures”papa jokes in a can. “Mommy Jeans, on the other hand, has a” freshly washed denim fragrance,” which moms and dad business Hasbro says uses the sensation of”jeans that are both comfortable and lovely “in Play-Doh form.Meanwhile, Overpriced Latte has”a warm, nutty scent blended with a touch of
sweet odor.”Hasbro teases additional adult-friendly attributes, like not having to wait in line at a café to enjoy and, of course, avoiding empty calories. Lord of the Yard appeals to “defenders of home turf” and uses the scent of fresh-cut grass all year long.( Wine-in-a-can brand name Babe White wine offered a comparable vibe in its stadium-scented candles. )And Health club Day, which Hasbro touts as” a medspa treatment you can really manage, “has a fresh flower scent. Hasbro also notes the four-ounce can “is easy to induce the go or hide in a drawer(ooh la la).”A six-pack of four-ounce cans on Amazon is offered for$11.99(you can get a 12-pack of routine Play-Doh for the same quantity). While Hasbro and the representative did not talk about the timing of the item launch, it’s a safe bet that the tumultuousness of 2020 contributed. Look no further than the Amazon item page, which refers to Play-Doh for Grown Ups as an alternative to adult coloring books and notes”being grown up doesn’t need to stink.”The Amazon item page likewise highlights broad-ranging appeal for the product, which” will not solve your first world
problems, however [is] an excellent present for males or females, [along with] fun white elephant gifts, equipping stuffers, fidget desk toys, gag presents, and so on”In a 2016 Adweek interview, which corresponded with the brand name’s 60th anniversary, Greg Lombardo, Hasbro’s vp of worldwide brand technique, also kept in mind appeal beyond children when he stated,”We utilize it in meetings all the time. We’ll put out a few cans and it aids with the process of creation. I don’t know if individuals truly grow out of Play-Doh. “Four years later on, a description sheet for the adult-specific line of product encourages consumers to spoil themselves with– you guessed it
— Play-Doh.” Go ahead, you deserve it,”it says. “Crush and smell it like nobody is expecting the ultimate sensory experience!”