Presenting Amazon One– a brand-new development to make everyday activities effortless

We’re always trying to find ways to make our customers’ lives better, and one location where we’ve hung out innovating is the customer shopping experience in shops. Today, our physical retail group is delighted to introduce a brand-new innovation called Amazon One. Amazon One is a fast, hassle-free, contactless way for individuals to utilize their palm to make daily activities like paying at a shop, providing a loyalty card, entering a location like an arena, or badging into work more effortless. The service is developed to be highly protected and utilizes customized algorithms and hardware to create an individual’s unique palm signature.It’s quick and simple to sign up and use Amazon One, and we’re thrilled to hear feedback from clients as we begin to make it readily available as an option for them in a range of areas and for a range of usages. We’ll start in choose Amazon Go shops, where Amazon One will be contributed to the shop’s entry gate as a practical option for clients to use to go into the store to store. In most retail environments, Amazon One might become an alternate payment or commitment card alternative with a gadget at the checkout counter beside a traditional point of sale system. Or, for going into a location like a stadium or badging into work, Amazon One could be part of an existing entry point to make accessing the location quicker and easier.Starting today, consumers can use Amazon One as an entry option at 2 of our Amazon

Go shops in Seattle– our original Amazon Go shop at 7 th & Blanchard in addition to our shop in South Lake Union at 300 Boren Ave. North. It takes less than & a minute to register at these Amazon Go stores using an Amazon One device. The very first step is to insert your charge card. Next, hover you palm over the gadget and follow the triggers to associate that card with the unique palm signature being built for you by our computer system vision technology in real time. You’ll have the choice to enlist with just one palm or both. And that’s it– you’re now signed up. Once you’re enrolled, to use Amazon One to get in these Amazon Go stores, you’ll simply hold your palm above the Amazon One device at entry for about a 2nd approximately, and be on your method. It’s that simple.Beyond Amazon Go, we expect to include Amazon One as an option in extra Amazon shops in the coming months. And, our company believe Amazon One has broad applicability

beyond our retailers, so we also prepare to provide the service to 3rd parties like merchants, arenas, and office buildings so that more people can take advantage of this ease and convenience in more places. Interested third celebrations can connect through the email address supplied on our Amazon One website.FAQs Why did you create Amazon One?As with whatever Amazon does, we began with the customer experience and worked backwards. We fixed for things that are durable and have stood the test of time however frequently trigger friction or lost time for clients. We wondered whether we could assist enhance experiences like
paying at checkout, providing a commitment card, entering an area like an arena, or even badging into work. We constructed Amazon One to offer simply that– a quick, trustworthy, and safe and secure way for individuals to determine themselves or authorize a deal while moving effortlessly through their day.Why did you choose palm recognition?We picked palm acknowledgment for a few important factors. One factor was that palm recognition is considered more personal than some biometric options since you can’t identify a person’s identity by looking at a picture of their palm. It likewise needs someone to make a deliberate gesture by holding their palm

over the device to use. And it’s contactless, which we believe customers will appreciate, particularly in existing times. Eventually, utilizing a palm as a biometric identifier puts consumers in control of when and where they utilize the service.Is an Amazon account required?We developed the signup experience to be quick and light-weight, and you don’t need an Amazon account to sign up or begin utilizing Amazon One– simply a smart phone number and charge card. If you pick to use your Amazon account with Amazon One, you can log in on our website to firmly manage your info and see your use history.What is the gadget really scanning when it creates my unique palm signature?When you hold your palmover the Amazon One gadget, the innovation examines numerous aspects of your palm. No 2 palms are alike, so we analyze all these elements with our vision innovation and choose the most distinct identifiers on your palm to produce your palm signature.How do you secure client data?At Amazon, absolutely nothing is more crucial to us than making and preserving consumer trust. We take information security and privacy seriously, and any

sensitive information is dealt with in accordance with our long-standing policies. With this
in mind, we designed Amazon One to be highly protected. The Amazon One device is safeguarded by numerous security controls and palm images are never ever saved on the Amazon One gadget. Rather, the images are encrypted and sent out to an extremely secure location we custom-built in the cloud where we create your palm signature.If I choose I

do not desire to use Amazon One any more after registering, can I delete my biometric data?Yes, you can request to delete data associated with Amazon One through the gadget itself or through the online customer portal at one.amazon.com. We believe consumers need to constantly be in total control of when and where they use the service, and we developed Amazon One with this in mind.With this now available in choose Amazon Go shops, does this change how I go into those stores?We’re giving individuals the option to shop at our stores when, where, and how it makes sense for them. At the two Seattle shops where we’re beginning with Amazon One– our original Amazon Go store at 7 th &

Blanchard and our shop in South Lake Union at 300 Boren Ave. North– you’ll continue having the alternative to get in the shops using the Amazon Go app, Amazon app, or with associate assistance if you want to pay in money. Now, we’re including the additional choice for you to use Amazon One.Do you have any third-party customers who prepare to use Amazon One?We’re excited to see Amazon One in more retail environments and remain in active conversations with numerous potential

consumers, however beyond that, we’ll have to ask you to remain tuned.