RCBC Reaps Multiple Award by Showcasing Innovation with Empathy – Bob Reyes Online

Posted on February 13, 2022 by Design in Design Innovation | 0 Comments

The customer’s pain points and the desire to innovate with empathy drove the Rizal Commercial Banking Corporation (RCBC) to improve its digital services in order to help its customers achieve their financial aspirations. “To successfully launch and sustain a digital transformation initiative, we need to understand the customer’s pain points while at the same time […]