SAP.iO Co-Leads Innovation with Munich’s SAP Garden
MUNICH — SAP SE (NYSE: SAP) today announced its first-ever fan experience–focused startup accelerator program. From the latest SAP.iO Foundry location in Munich, eight startups have been chosen to participate in the upcoming fall cohort held in collaboration with SAP Garden, a multipurpose sports arena being built by Red Bull in Munich’s Olympiapark.
The collaboration aims to identify innovative technologies for use in in the stadium. SAP Garden will be the new home for local top teams EHC Red Bull München and FC Bayern München Basketball as well as for public ice sports.
Red Bull and FC Bayern München have been longtime SAP customers. With a passion for innovation, creativity and success, the three stakeholders are coming together to pool their expertise to set new standards for the fan experience.
“Together with our long-standing partners and customers Red Bull and FC Bayern, we want to create unforgettable fan experiences in the SAP Garden,” said Thomas Saueressig, member of the Executive Board of SAP SE and responsible for SAP Product Engineering. “The SAP Garden will show innovative solutions and technologies from SAP and startups that put fans front and center. We are looking forward to working together with the cohort to build tailor-made solutions that elevate the fan experience in the SAP Garden.”
SAP.iO Foundry Munich is part of SAP’s strategic business unit designed to accelerate innovation and drive new business models for SAP. The SAP.iO Foundries program is a global network of equity-free accelerator programs located in strategic hubs. It provides startups with access to mentorship, exposure to SAP technologies, and opportunities to meet and collaborate with SAP customers.
The selected startups will work closely with mentors at SAP, Red Bull and FC Bayern to develop proofs-of- concept, access SAP technology and application programmable interfaces (APIs), and identify opportunities to collaborate with SAP executives and customers. The accelerator program will run for three months and conclude with a demo day in early December.
The cohort consists of the following startups:
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Media Contacts:
Anke Otto-Jungkind, SAP, +1 (650) 796-6478, [email protected], PT
Lesa Beber, SAP, +1 (650) 390-1629, [email protected], PT
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