Shinola President Reveals Genesis Of New Customer Loyalty Strategy – Retail Innovation Conference

Customer loyalty is a hot-button topic on the mind of every retailer. While brands like Sephora, Sleep Number and Zumiez have created top-notch programs that have developed cult-like followings, others struggle to create programs that appeal to busy shoppers.  Shinola, a luxury goods brand that produces watches, bicycles and leather goods, has thrived on its ability to foster deep …