Singapore Launches International Centre for Aviation Innovation

Like Digg Del Tumblr VKontakte Buffer Love This Odnoklassniki Meneame Blogger Amazon Yahoo Mail Gmail AOL Newsvine HackerNews Evernote MySpace Viadeo Line Comments Yummly SMS Viber Telegram Subscribe Skype Facebook Messenger Kakao LiveJournal Yammer Edgar Fintel Mix Instapaper Copy Link The Civil Aviation Authority of Singapore (CAAS) has unveiled the International Centre for Aviation Innovation (ICAI) aims to spearhead collaborative efforts in developing and adopting cutting-edge technologies, with a particular focus on next-generation air navigation services, automated and smart airports, unmanned aviation systems, and sustainable aviation. The aviation industry, battered by the challenges posed by the COVID-19 pandemic, now faces a surge in demand for air travel. To navigate this complex terrain, CAAS recognises the need for innovative solutions to overcome issues such as capacity constraints, manpower shortages, and the imperative to decarbonise air travel. The ICAI aims to be at the forefront of this transformative journey, adopting a vendor-agnostic approach and leveraging open architecture principles for enhanced interoperability. Situated in Singapore, a key hub in the Asia-Pacific region, the ICAI is strategically positioned to collaborate with governments, industries, and research institutes globally. By pooling expertise and resources, the centre seeks to co-develop solutions tailored to the unique challenges faced by the region’s burgeoning air travel demand. The ICAI’s initiatives encompass four key vertical domains: Next Generation Air Navigation Services, Automated & Smart Airports, Unmanned Aircraft Systems, and Sustainable Aviation. Each domain addresses critical aspects of the aviation ecosystem, from optimising air traffic handling capacities to driving total airport management and developing new concepts for unmanned aircraft integration. Under the Next Generation Air Navigation Services domain, the ICAI will pioneer new concepts to streamline route and terminal air traffic handling capacities. The establishment of a Regional Experimentation Platform will provide a virtual and distributed platform, fostering common airspace situational awareness for regional users on weather and aircraft flight routes. The Automated & Smart Airport initiative will focus on total airport management, digitalisation of airport processes, and automation of labour-intensive tasks. The ICAI will conduct proof-of-concept trials and test-bedding efforts in actual airport operating conditions, engaging industry partners to deploy solutions at scale. The digitalisation and automation advancements not only enhance operational efficiency and passenger experience but also contribute to resource optimisation, safety, sustainability, and the overall adaptability of airports to the ever-evolving landscape of technology. Unmanned Aircraft Systems will see the development and implementation of new operating concepts to integrate air traffic management for both unmanned and manned aircraft. This includes facilitating the safe and secure adoption of advanced air mobility technology in urbanised and densely populated areas. Sustainable Aviation, the fourth domain, aims to minimise the carbon footprint of air travel through innovative concepts such as advanced demand-capacity balancing, performance-based navigation, and optimisation of gate-to-gate trajectory. The ICAI will operate on two horizontal fronts: translating research to deployment and capability development for the aviation system. By adopting a systems lifecycle approach, the centre will manage research and development from concept ideation to solution development, conducting trials with partners to pool resources and share risks. Additionally, the establishment of a specialised Innovation Lab will model, simulate, and validate new concepts of operations and their benefits. Singapore, as a major air hub in the Asia-Pacific region, acknowledges the pivotal role of innovation in aviation. CAAS has taken the lead in establishing the ICAI, with initial operations funded by CAAS and Singapore’s National Research Foundation. The centre aims to secure funding support from other partners, signalling a collaborative effort to shape the future of aviation technology. To kickstart the ICAI’s work, CAAS will engage the centre to manage Stage 1 of Singapore’s Aviation Transformation Programme, fostering new concepts and prototypes and enhancing the research ecosystem. Like Digg Del Tumblr VKontakte Buffer Love This Odnoklassniki Meneame Blogger Amazon Yahoo Mail Gmail AOL Newsvine HackerNews Evernote MySpace Viadeo Line Comments Yummly SMS Viber Telegram Subscribe Skype Facebook Messenger Kakao LiveJournal Yammer Edgar Fintel Mix Instapaper Copy Link In response to the escalating threat of cybercrime, the Ministry of Electronics and Information Technology (MeitY) introduced the visionary ‘Cyber Surakshit Bharat’ initiative. Its broader objective is to equip organisations with the necessary tools to defend their digital infrastructures, ensuring they are future-ready to combat cyber-attacks effectively. This initiative, grounded in the mission to raise awareness about cyber threats and enhance the capabilities of Chief Information Security Officers (CISOs) and frontline IT officials across government departments, aims to fortify safety measures against the growing menace of cybercrime. Under the umbrella of its Capacity Building scheme, the National e-Governance Division (NeGD) is at the forefront of organising the 41st CISO Deep-Dive training programme, scheduled from January 16 to 20, 2024. Participants from various states will converge at the National Law University in Gandhinagar, Gujarat. The programme’s overarching goal is threefold: to disseminate awareness, build capacities, and empower government departments to foster a cyber-resilient ecosystem. By sensitising and orienting participants on cyber safety and security, the programme aligns with the Digital India initiative, facilitating the integrated delivery of diverse government services to citizens. It provides a comprehensive understanding of cybersecurity, offering holistic information and knowledge to empower government departments in managing their cyber hygiene, safety, and security effectively. Since its inception in June 2018, the NeGD has successfully conducted 41 batches of CISO deep-dive training programmes, benefiting over 1,548 CISOs and frontline IT officials. This remarkable milestone underscores the initiative’s commitment to continuous learning, capacity building, and staying ahead of evolving cyber threats. As India’s digital landscape evolves, initiatives like ‘Cyber Surakshit Bharat’ play a pivotal role in shaping a cyber-resilient future, ensuring the nation is well-prepared to navigate the complexities of the digital age. In an event in the same vein, the Secretary of the Ministry of Electronics and Information Technology (MeitY), Government of India, Shri S Krishnan, inaugurated two initiatives – the “Centre of Excellence (CoE) in Intelligent Internet of Things (IIoT) Sensors” and India’s inaugural Graphene Centre, “India Innovation Centre for Graphene (IICG),” at Maker Village in Kochi, Kerala. These initiatives, established in collaboration with the Government of Kerala, aim to drive R&D, product innovation, and capacity building in the areas of IIoT sensors and graphene technologies. The CoE in IIoT Sensors, located at Maker Village Kochi, is a distinctive facility that seeks to accelerate the development of sensors within the Intelligent IoT systems domain. Covering a broad range of applications, this centre is designed to catalyze advancements in intelligent sensors for networks, devices, and sensor systems. Simultaneously, the India Innovation Centre for Graphene (IICG), also situated at Maker Village Kochi, is a collaborative effort with a private company. The centre focuses on fostering research, product innovation, and capacity building in the field of graphene and 2D material systems. Digital University Kerala (DUK) and the Centre for Materials for Electronics Technology (CMET)-Thrissur serve as technical partners for the establishment of these centres, contributing their expertise to create comprehensive facilities for R&D, incubation, innovation, skilling, capacity building, testing, and certification. S Krishnan emphasized the crucial role of IIoT sensors and graphene technologies in propelling digital transformation and economic growth. He highlighted the primary objectives of creating complete ecosystems for startups in these areas and stressed that these centres will provide end-to-end solutions, covering material development to product/system development. India is actively investing in upskilling its workforce to ensure active participation in an increasingly digital world while prioritizing online safety. Recognizing the transformative impact of digital technologies on various industries, the country has undertaken initiatives to equip its citizens with the necessary skills to navigate and contribute to the digital landscape effectively. Like Digg Del Tumblr VKontakte Buffer Love This Odnoklassniki Meneame Blogger Amazon Yahoo Mail Gmail AOL Newsvine HackerNews Evernote MySpace Viadeo Line Comments Yummly SMS Viber Telegram Subscribe Skype Facebook Messenger Kakao LiveJournal Yammer Edgar Fintel Mix Instapaper Copy Link In a collaborative effort, the AI Verify Foundation (AIVF) and the Infocomm Media Development Authority (IMDA) have introduced a draft Model AI Governance Framework specifically tailored for Generative AI, expanding upon the existing framework for Traditional AI last updated in 2020. Generative AI holds transformative potential, surpassing the capabilities of Traditional AI, but it also introduces new risks. Recognising the need for consistent principles in this dynamic space, the proposed framework aims to establish a trusted environment for users to confidently and safely utilise Generative AI, fostering international conversations among policymakers, industry stakeholders, and the research community. The framework addresses nine key dimensions to support a comprehensive and trusted AI ecosystem, emphasising core principles that decisions made by AI should be explainable, transparent, and fair. Beyond principles, it provides practical suggestions for model developers and policymakers, building on insights from a discussion paper on Generative AI and ongoing evaluations within the Generative AI Evaluation Sandbox. AI governance is an evolving field, and international consensus is crucial. The proposed Model Governance Framework for Generative AI builds on the successful mapping and interoperability of national AI governance frameworks between Singapore and the US, setting the stage for further developments. The framework, available for review, invites feedback from the international community, with the finalisation expected in mid-2024. For more details, the proposed draft framework can be accessed here, and feedback can be submitted to [email protected] to contribute to the framework’s completion. As Singapore advances its digital economy, ensuring a trusted AI ecosystem becomes paramount, aligning with global AI ethics and governance standards. The Infocomm Media Development Authority (IMDA) had introduced AI Verify, a governance testing framework and toolkit designed to validate AI systems against 11 widely recognised ethics principles, fostering innovation while safeguarding consumer interests. The 11 governance principles include transparency, explainability, safety, security, fairness, and more, forming the foundation for AI Verify’s testing processes, comprising technical tests and process checks. The integrated software toolkit operates within the user’s enterprise environment, enabling standardised tests on AI models and generating comprehensive reports, allowing companies to enhance transparency by sharing these reports with stakeholders. While AI Verify presently focuses on common supervised-learning models, it does not cover Generative AI/LLMs, set ethical standards, or guarantee absolute safety. To bolster AI testing capabilities globally, IMDA establishes the AI Verify Foundation, a not-for-profit organisation fostering collaboration, contributing to AI testing frameworks, and driving broad adoption through education and outreach. The foundation seeks to harness the collective expertise of the global open-source community, advancing responsible AI use for companies and regulators worldwide. The AI Verify Foundation (AIVF) harnesses the collective power and contributions of the global open-source community to develop AI testing tools enabling responsible AI. The Foundation promotes best practices and standards for AI and seeks to build trust through ethical AI. The Infocomm Media Development Authority (IMDA) leads Singapore’s digital transformation by developing a vibrant digital economy and an inclusive digital society, fostering growth in Infocomm Technology and Media sectors in concert with progressive regulations, harnessing frontier technologies, and developing local talent and digital infrastructure ecosystems to establish Singapore as a digital metropolis. Singapore demonstrates a keen interest in incorporating Artificial Intelligence (AI) and Generative AI across various fields and sectors, aligning with its commitment to stay at the forefront of technological advancements. Recognising the transformative potential of AI, the country aims to leverage it to enhance efficiency, innovation, and overall competitiveness in diverse industries. OpenGov Asia reported that the Singapore Academy of Law (SAL) is actively strengthening the training and professional advancement of lawyers to elevate Singapore’s standing as a prominent legal services hub. In recognition of the increasing impact of infocomm technologies, especially generative artificial intelligence (AI), in the legal field, SAL is aligning its efforts with the recommendations of a Working Group entrusted with evaluating the legal education and training framework. Like Digg Del Tumblr VKontakte Buffer Love This Odnoklassniki Meneame Blogger Amazon Yahoo Mail Gmail AOL Newsvine HackerNews Evernote MySpace Viadeo Line Comments Yummly SMS Viber Telegram Subscribe Skype Facebook Messenger Kakao LiveJournal Yammer Edgar Fintel Mix Instapaper Copy Link The Cyber Security Agency of Singapore (CSA) has introduced the “Safe App Standard” as part of a significant move to bolster the security of mobile applications. This recommended standard serves as a crucial benchmark for local app developers and providers, offering guidance on essential security controls and best practices. The initiative aims to fortify mobile applications against common threats like malware and phishing attempts, ultimately safeguarding end-users and their transactions. The ubiquity of mobile app usage, highlighted by the CSA’s 2022 Cybersecurity Awareness Survey, underscores the need for enhanced security measures. The survey revealed that over eight in 10 respondents installed utility applications, including those for banking, e-commerce, and transportation, on their mobile devices. With this pervasive mobile app adoption, users become vulnerable to potential risks such as monetary loss and unauthorised access to confidential data. The “Safe App Standard” provides a dynamic framework that will evolve alongside the ever-changing risk landscape. The initial version, unveiled focuses on applications facilitating high-risk transactions. These transactions, defined as those enabling some or full access to users’ financial accounts pose significant threats, with potential consequences ranging from unauthorised changes to financial functions to an increase in fund transfer limits. Acknowledging the pivotal role of authentication in mobile applications, the standard emphasises securing authentication mechanisms, including biometrics, personal identification numbers, or multi-factor authentication codes. Adhering to industry best practices is crucial to validate user identity and ensure legitimate access. Working hand-in-hand with authentication, authorisation security plays a vital role in determining access rights within an app. The standard advocates for systematic controls to validate user access rights, bolstering the overall defence against unauthorised access. Ensuring the integrity and confidentiality of sensitive data during periods of inactivity or when not actively transmitted is crucial. The standard emphasises safeguarding personally identifiable information stored locally on users’ devices and application servers. Implementing anti-tampering and anti-reversing security controls acts as an additional layer of defence. These measures, including anti-malware detection and anti-keystroke capturing, make it more challenging for malicious actors to compromise applications. The “Safe App Standard” draws inspiration from established industry benchmarks, including the Open Web Application Security Project, the Payment Card Industry Data Security Standard, and the European Union Agency for Network and Information Security. The finalisation of the standard followed extensive consultations with various stakeholders, including government agencies, financial institutions, e-commerce entities, consultancy firms, and technology companies. Local app developers and providers are strongly encouraged to adopt the CSA’s recommended standard in their development processes. By embracing this standard, developers can ensure the security of their applications, providing users with a robust defence against potential threats. This proactive approach aligns with the broader goal of creating a secure online environment and fostering more confidence in digital transactions for the public. Besides, OpenGov Asia earlier reported that CSA is proactively addressing the evolving cybersecurity landscape by initiating a public consultation on the proposed Cybersecurity (Amendment) Bill. The amendment aims to update Singapore’s cybersecurity laws in response to technological shifts, extending oversight to critical information infrastructure, nationally important computer systems, and entities of special cybersecurity interest. The bill seeks to enhance regulations, ensuring the Commissioner of Cybersecurity has greater situational awareness for timely responses. This multifaceted approach involves mandatory adherence to cybersecurity standards, incident reporting, and compliance with directives, fostering a comprehensive strategy. Public input is crucial for inclusivity, transparency, and refining legislation to anticipate emerging cyber threats, reinforcing Singapore’s commitment to cybersecurity leadership. Like Digg Del Tumblr VKontakte Buffer Love This Odnoklassniki Meneame Blogger Amazon Yahoo Mail Gmail AOL Newsvine HackerNews Evernote MySpace Viadeo Line Comments Yummly SMS Viber Telegram Subscribe Skype Facebook Messenger Kakao LiveJournal Yammer Edgar Fintel Mix Instapaper Copy Link The Vietnam National Museum of Fine Arts unveiled its innovative electronic ticket system, marking it the first in Vietnam to implement e-ticketing. This system is the outcome of a collaborative project between the museum and the Tourism Information Centre under the Vietnam National Administration of Tourism (VNAT). It will enhance convenience for both visitors and tour operators. Through the e-ticket system, visitors are no longer required to visit the counter; instead, they can conveniently purchase tickets online via the national tourism application, “Vietnam Tourism – Vietnam Travel,” using their smart devices. The tickets are designed to be integrated and can be used in various locations. Additionally, a single ticket is applicable for all members of a group tour. The Vietnam National Museum of Fine Arts recently launched the first Virtual Art Exhibition Space (VAES) in the country, enabling artists to showcase their works in personalised formats and providing audiences with convenient access to the exhibits from any location and at any time. The extended period during which the COVID-19 pandemic prevented direct access to art exhibits prompted the museum to develop VAES. The construction of the 3D space commenced in 2021 through a collaboration between the museum and a private player, aiming to simulate a genuine exhibition space. The move marked the first stride taken by the museum to maximise the value of fine artworks and showcase them to a global audience without constraints. In the future, the museum has plans to continually refine and enhance the virtual space to guarantee optimal interaction and convenience for users. Numerous museums in Vietnam are increasingly harnessing information technology (IT) to improve customer experiences and digitise and effectively manage artefacts. It enhances display capabilities while promoting conservation, education, and awareness of cultural items. The preservation and conservation of artefacts within the museum system pose various challenges that necessitate scientific and practical solutions. Digital technology has played a significant role in altering the approach to cultural heritage conservation, as well as in promoting cultural values. Nguyen Anh Minh, the Director of the Vietnam National Fine Arts Museum, emphasised the importance of preventive conservation for extending the lifespan of artifacts and the effective management of these cultural treasures. He highlighted that artefact management, digitisation, and meticulous documentation are foundational activities crucial for ensuring the efficient operation of any museum. The head of Professional Affairs at the Danang Fine Arts Museum, Truong Nguyen Nguyen Kha, noted that particularly in the digital age, museums should invest in specialised equipment for efficient inventory management. This includes tools to aid in sorting and storing artefacts in both warehouses and exhibition areas. At the same time, the digitisation of artefacts and the creation of user-friendly software tailored to the specific requirements of fine art museums are essential. It streamlines the processes of data entry, review, search, and overall management of museum artefacts more systematically and scientifically. Dinh Thi Hoai Trai, Director of the Hue Fine Arts Museum, highlighted prioritising the application of modern technology in conservation efforts. She suggested a focus on the development of centralised data management strategies for inventory, preservation, research, and exhibition activities within museums. Furthermore, employing digitally controlled thermal and humidity sensors, along with night observation devices, proves to be valuable in managing display environments and enhancing security measures to prevent artefact theft. Like Digg Del Tumblr VKontakte Buffer Love This Odnoklassniki Meneame Blogger Amazon Yahoo Mail Gmail AOL Newsvine HackerNews Evernote MySpace Viadeo Line Comments Yummly SMS Viber Telegram Subscribe Skype Facebook Messenger Kakao LiveJournal Yammer Edgar Fintel Mix Instapaper Copy Link The New Zealand Defence Force (NZDF) initiated trials of electric bikes to enhance their operational capabilities and sustainability efforts. The trials were part of the NZDF’s broader strategy to explore innovative and eco-friendly solutions for transportation within their forces. The electric bikes were chosen for their versatility and ability to navigate various terrains, providing a flexible and efficient means of transportation for military personnel. The trials aimed to assess the bikes’ performance in different operational scenarios, including urban settings, off-road environments, and deployment in conjunction with other military vehicles. These electrical bikes, known as UBCOs, have quickly become an integral part of daily security tasks at all three Air Force bases. Wing Commander (WGCDR) Ivan Green, Deputy Director of Aerospace Delivery, Capability Branch, lauded the effectiveness of the UBCO bikes both on and off-road. The lightweight and compact design of these electric bikes has revolutionised security patrols, enabling personnel to cover areas that were previously accessible only by foot. The bikes’ impressive speed of up to 50km/h facilitates more frequent coverage of designated areas, providing security teams with an agile and rapid response capability. “The bikes have proven to be efficient and versatile on and off-road. They are light and small, allowing personnel to cover areas where patrolling on foot was the only option beforehand,” said WGCDR Ivan Green. One of the key advantages of these electric bikes is their minimal maintenance requirements, a factor that has impressed security teams. Additionally, the simplified training requirements, as these bikes only require a standard car license for operation, have streamlined the integration of this new mode of transport within the NZDF. Beyond their speed and ease of use, the UBCO bikes showcase remarkable adaptability to various terrains, including water-saturated airfield perimeters, dunes, and dirt tracks at remote air weapons ranges. This versatility has sparked interest among other military units, prompting them to explore the potential applications of this innovative capability. “The RNZAF Security Forces role within the Air Force adapts in order to be more effective. The UBCOs help in optimising the standard of security to maintain and improve the protection of NZDF personnel an assets,” WGCDR Green emphasised. The digital technology incorporated into these electric bikes adds an extra layer of sophistication to their operational capabilities. Powered by batteries and motors, the bikes are not only eco-friendly but also contribute to the NZDF’s commitment to embracing sustainable solutions. The electric propulsion ensures a quiet and unobtrusive presence, crucial for security operations that require discretion. Moreover, the inclusion of GPS tracking technology enhances the NZDF’s ability to monitor the location and movement of the UBCO bikes in real-time. This feature plays a crucial role in coordinating security patrols and responses, providing a comprehensive overview of the operational landscape. While the article does not explicitly mention additional digital features, it’s conceivable that the UBCO bikes may incorporate advanced elements such as lights, sirens, and radios. These digital enhancements would further amplify the bikes’ effectiveness in emergency responses and overall security operations. As the NZDF continues to embrace digital technology in its day-to-day operations, the success of the UBCO bikes serves as a testament to the transformative power of innovative solutions. The integration of electric bikes not only enhances security capabilities but also sets a precedent for the adoption of sustainable and technologically advanced tools in military settings. As other units express interest in replicating this success, the UBCO bikes stand as a symbol of the NZDF’s commitment to staying at the forefront of modern defence practices. This initiative by the New Zealand Defence Force marked a notable step towards incorporating environmentally friendly and cutting-edge solutions into military operations, demonstrating how advancements in technology can positively impact both operational efficiency and ecological responsibility. Like Digg Del Tumblr VKontakte Buffer Love This Odnoklassniki Meneame Blogger Amazon Yahoo Mail Gmail AOL Newsvine HackerNews Evernote MySpace Viadeo Line Comments Yummly SMS Viber Telegram Subscribe Skype Facebook Messenger Kakao LiveJournal Yammer Edgar Fintel Mix Instapaper Copy Link As the world increasingly experiences the impacts of Industrial Revolution 4.0 (IR 4.0), AI technology emerges as a significant player in the global economic and industrial landscape. In a bid to elevate Malaysia into a high-income nation, the government, in line with global sentiment, shares optimism about incorporating artificial intelligence (AI) technology. However, the primary hurdle arises from the community’s “misunderstanding” and reluctance to adopt transformative changes. A lack of understanding among Malaysians has led to a perception of AI as a threat rather than a positive force. Experts emphasise that the public’s misconceptions stem from viewing AI as an ‘enemy’ set to replace human functions, potentially leading to increased unemployment. Contrary to this assumption, the transition to AI technology is envisioned to create highly skilled job opportunities for locals, dispelling fears of widespread job loss. Prof Dr Rusli Abdullah sees the Al For People programme, launched by Prime Minister Datuk Seri Anwar Ibrahim, as a crucial initiative to disseminate the importance and benefits of AI, aligning with the government’s vision of building a digital economy. Embracing AI technology is crucial for societal advancement as it not only facilitates the development of a highly skilled workforce but also opens avenues for individuals to gain proficiency in a diverse range of technological applications. This transformative shift empowers the workforce with the necessary skills to navigate an increasingly digital landscape, thereby enhancing employment opportunities and contributing to the overall growth of the nation. Understanding AI technology becomes a pivotal stage in rallying the community to embrace digital transformation, creating a workforce capable of leveraging technology applications and increasing employment opportunities. Experts suggest that AI technology should be seen not as a substitute for human labour but as a complement that, if explored effectively, can bring positive effects to various sectors. The introduction of the Al For People programme is seen as a significant step to bridging the digital literacy gap and enhancing understanding of AI, particularly among urban and rural residents. With the digital divide still prevalent in Malaysia, the programme aims to expose society to the fundamental aspects of AI, ensuring inclusivity and participation in the technological paradigm shift. According to ‘The Economy Impact Of Generative AI: The Future of Work In Malaysia’ report by the Malaysia Center for 4th Industrial Revolution, Generative AI technology alone has the potential to unlock a productive capacity worth US$ 113.4 billion in the Malaysian economy if fully adopted across all industries. Malaysia has initiated the “AI for Rakyat (People)” programme, a collaborative effort between the Economy Ministry and a tech giant, aiming to enhance public literacy in artificial intelligence (AI). Prime Minister Anwar Ibrahim stressed the urgency for people to grasp AI basics, dispel fears of new technology, and avoid falling behind globally. The programme’s goal is to bridge the digital divide, counter elitism, and ensure inclusivity. With a four-hour module, the government anticipates that one million Malaysians will acquire fundamental AI skills within three years. Prime Minister Anwar stresses the urgency for all parties to respond to this paradigm shift, emphasising the programme’s goal to create a digitally literate and AI-literate society by targeting one million users by the end of the year. Malaysia remains dedicated to equipping its citizens with the indispensable skills and knowledge required for success in a continually evolving and digitally-dominated global landscape. In line with this, the SAYA DIGITAL is a broad campaign to enhance digital skills across urban and rural communities. Beyond mere literacy, the goal is to foster a technologically proficient society emphasising smart living and equality. Like Digg Del Tumblr VKontakte Buffer Love This Odnoklassniki Meneame Blogger Amazon Yahoo Mail Gmail AOL Newsvine HackerNews Evernote MySpace Viadeo Line Comments Yummly SMS Viber Telegram Subscribe Skype Facebook Messenger Kakao LiveJournal Yammer Edgar Fintel Mix Instapaper Copy Link Amid the ongoing digital technology disruption, the national television industry cannot ignore the impacts that arise. Rapid developments in digital technology bring profound changes in various aspects, ranging from viewer behaviour to shifts in content landscapes and advertising strategies. The shift in viewer behaviour towards digital platforms also has a significant impact on the business models in the media and entertainment industry. Traditional television stations must innovate and adjust their strategies to remain competitive in this increasingly dynamic environment. One of the main impacts of audience migration to streaming platforms and video-on-demand (VOD) services is the increased demand for content that can be accessed anytime and anywhere. Traditional television stations must focus on producing content that is not only appealing for direct television viewing but also accessible digitally. This includes the development of user-friendly content accessible through various devices such as smartphones, tablets, and Smart TVs. Further, the subscription-based business model is becoming increasingly dominant in this industry. Many viewers are subscribing to streaming platforms that offer ad-free content or content with more focused advertising. Traditional television stations should consider providing subscription options or partnering with streaming platforms to create additional revenue and retain their audience. The importance of data analysis also rises with this transformation in viewer behaviour. Streaming platforms and VOD services can collect detailed user data, which can be used to understand audience preferences, make better content recommendations, and guide marketing strategies. Traditional television stations need to develop their data analysis capabilities to keep up with these trends and better understand their audience. Additionally, collaboration between traditional television stations and digital platforms has become increasingly crucial. Strategic alliances can create opportunities to reach a wider audience, share resources, and expand content coverage. The migration of viewers to digital platforms is not only a definite threat but also an opportunity to redesign business models and create a better content experience for the audience. Deputy Minister of Communication and Information, Nezar Patria, emphasised that players in the television industry, as part of the private television association in Indonesia, need to adapt and capitalise on digital disruption opportunities. Adapting to digital changes is not only a necessity but also a key to business sustainability and industry relevance. Deputy Minister Nezar Patria highlighted the consequences of technological disruption, especially in the context of the shift from terrestrial to digital broadcasting. He mentions Thailand’s experience five years ago, where ad growth stagnated, players increased, and competition became tighter. Therefore, participants in the television industry need to redefine their business strategies to stay competitive. Nezar expressed optimism regarding the development of the entertainment industry sector as one of the outcomes of digital disruption for broadcast television, including through the use of Artificial Intelligence (AI) technology. He points out the significant growth in advertising for entertainment content and digital media, aided by technological developments that enable content production at lower costs. The significant increase in advertising growth for entertainment and digital media content, as highlighted by Nezar, indicates a paradigm shift in marketing strategies. Companies are increasingly realising the appeal of digital content and the potential for more accurate segmentation through the use of AI technology. The ability to produce content at lower costs is also an additional incentive to adopt digital solutions in advertising campaigns. Data has revealed that the global television service user base will reach 5.7 billion by 2027, indicating a sustained high demand for entertainment content. The annual growth of approximately 3.66% until 2027 confirms that this market continues to expand, creating opportunities for industry players to innovate and adapt to continuous changes. Further, the global TV and Video industry’s growth of 3.04% per year in the period 2024-2028, estimated to reach US$805.2 billion, marks the positive impact of digital disruption. As a growing sector, advertising becomes one of the main drivers of this growth, demonstrating that advertisers increasingly recognise the value and effectiveness of ads in the continually evolving digital environment. By leveraging the advancements in digital technology, including AI, the entertainment and television industry can continue to explore new opportunities. Innovative strategies, rapid adaptation to market trends, and the utilisation of technology will be the keys to success in facing digital disruption, propelling this industry to higher levels of competitiveness in the modern era.