Social media holds the most potential for innovation

Key stat: Half of US digital media professionals say that social media holds the most potential for innovation and opportunity in the next 12 months, per a September 2023 survey by YouGov cited by Integral Ad Science. Beyond the chart: Use this chart: More like this: Note: Respondents were asked, “In your opinion, which of the following media types hold the most potential for innovation and opportunity across the media industry in the next 12 months? (Select up to three)” Methodology: Data is from the December 2023 Integral Ad Science “The 2024 Industry Pulse Report.” 262 US digital media professionals were surveyed during September 2023 by YouGov. Respondents were digital media experts who use programmatic advertising and include ad tech, brands, agencies, and publishers. One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844 [email protected]