Storytelling Around Disruption and Innovation

Storytelling Around Disruption and Innovation written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael Margolis
Podcast Transcript

Today on the Duct Tape Marketing Podcast, I sit down with Michael Margolis, CEO and founder of Storied.

Storytelling has become a business buzzword of late, but there’s a lot of complexity behind the term. Margolis’ focus is specifically on storytelling as it relates to disruption and innovation. It’s often hard to tell stories about change—audiences grow wary or defensive—but Margolis helps leaders in Silicon Valley and other hotbeds of innovation make that change feel exciting and achievable.

Margolis is also a keynote speaker and the author of Story 10X: Turn the Impossible Into the Inevitable. On this episode, Margolis and I discuss his book and talk about what great business storytelling in the modern era looks like.

Questions I ask Michael Margolis:

• When did you realize that story is a tool you could and should use?
• What are the parts of the undeniable story?
• Does every person need their own individual story in business?

What you’ll learn if you give a listen:

• The big difference between storytelling in business and storytelling in novels or Hollywood.
• How to talk about the future in a way that’s difficult, if not impossible, to reject.
• Why Margolis believes in Truth with a capital T when it comes to storytelling.

Key takeaways from the episode and more about Michael Margolis:

• Order your copy of Story 10X

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