SVG Ventures|THRIVE and Egg Farmers of Alberta Forge Strategic Partnership to Advance Egg Industry Innovation

Sign up with your email address to receive news and updates from THRIVE. Calgary, AB January 15th, 2024 – SVG Ventures | THRIVE, the leading global agrifood investment and innovation platform based in Silicon Valley, is pleased to announce a groundbreaking partnership with Egg Farmers of Alberta (EFA). This collaboration aims to leverage EFA’s commitment to industry sustainability and THRIVE’s global agtech innovation ecosystem to drive novel solutions and venture development in Alberta’s egg industry. Egg Farmers of Alberta, representing more than 165 registered egg producers in the province, plays a crucial role in providing a stable supply of local and fresh eggs. With a mission focused on healthy birds, healthy eggs, healthy farms, and healthy communities, EFA places a strong emphasis on collaboration with value-chain partners. Their dedication to long-term industry sustainability involves optimizing collaboration and innovation efforts, aligning research and development (R&D) investments with industry needs, and pursuing opportunities for further industry development. “As egg farmers, we are always looking for new and innovative ways to use eggs, beyond being an affordable and nutritious source of protein.  The EFA Board is excited about our partnership with Thrive, who will help us better understand the market opportunities available as a result of our strategic partnerships and the outcomes from past research initiatives.  We hope this collaboration will be a catalyst for creating more value for our fellow farmers and provincial egg supply chain partners” – Peter Waldner, Chair of EFA. THRIVE, with access to over 10,000 startups from over 100 countries, is renowned for connecting partners with innovators, corporations, and experts to address challenges in the food and agriculture industries. As part of this collaboration, THRIVE will support EFA in identifying new high potential value-add opportunities and in evaluating existing underutilized or stranded intellectual property (IP) for commercialization feasibility and initiating steps towards product or service commercialization. “We are excited to embark on this journey with EFA and committed to cultivating groundbreaking solutions that will not only advance Alberta’s egg industry but also contribute to the larger narrative of sustainable agrifood innovation” said John Cassidy, Managing Director of THRIVE Canada. “This collaboration exemplifies our dedication to fostering growth, driving positive impact, and creating a resilient future for the entire food and agriculture sector.” This strategic partnership represents a significant step towards fostering innovation, sustainability, and growth in Alberta’s egg industry. By combining the strengths of EFA’s local expertise and THRIVE’s global network, the collaboration aims to create impactful solutions that address industry challenges and contribute to the advancement of agrifood innovation. About SVG Ventures | THRIVE SVG is a leading AgriFood Innovation and Investment platform headquartered in Silicon Valley, and comprised of top agriculture, food & technology corporations, universities and investors. With a community of over 10,000 startups from over 100 countries, SVG invests, accelerates and creates unparalleled access for entrepreneurs to scale globally to solve the biggest challenges facing the food and agriculture industries. SVG’s Corporate innovation program works with Fortune 1000 corporations transforming their businesses, accelerating their growth and driving their innovation priorities. SVG’s global partners include leading government, agriculture, and technology corporations such as Alberta Government, Old’s College, Calgary Economic Development, Corteva, Driscoll’s, FCC, BASF, Kubota, Land O’Lakes, Shell, Trimble, Taylor Farms, Bayer, ICL, Nutrien, Intel, Agrofresh, Valmont, UFA, Yamaha Motor Ventures, KRONE and Wilbur-Ellis. Learn more at www.thriveagrifood.com. About Egg Farmers of Alberta (EFA) Egg Farmers of Alberta is a not-for-profit organization that was incorporated in 1968, for the purpose of providing effective promotion, control and regulation of the marketing of eggs in Alberta. EFA represents the province’s more than 165 registered egg farmers, who are dedicated to providing Albertans with a stable supply of fresh, high quality, nutritious, locally produced eggs. Learn more at https://eggs.ab.ca/. Sign up with your email address to receive news and updates from THRIVE.