The Alliance for Automotive Innovation | Grafik Agency | Case Study

Personal transportation technology is advancing 
at a rate unequalled since the birth of the automobile. Cars are no longer expected to simply get you from point A to point B—they’re now expected to park, check the temperature, and even preempt an accident.

So when the nation’s two largest auto associations came together to form the single most authoritative voice of the industry, our challenge was to help them build a new brand focused on creating a transformative path for sustainable industry growth.