The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses : Ries, Eric: Amazon.de: Bücher

Lade die kostenlose Kindle-App herunter und lese deine Kindle-Bücher sofort auf deinem Smartphone, Tablet oder Computer – kein Kindle-Gerät erforderlich . Mit Kindle für Web kannst du sofort in deinem Browser lesen. Scanne den folgenden Code mit deiner Mobiltelefonkamera und lade die Kindle-App herunter. Dem Autor folgen The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Gebundene Ausgabe – Illustriert, 13. September 2011 Kaufoptionen und Plus-Produkte Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. Wird oft zusammen gekauft 13 Mär – 16 Produktbeschreibungen Pressestimmen “The Lean Startup has a kind of inexorable logic, and Ries’ recommendations come as a bracing slap in the face to would-be tech moguls: Test your ideas before you bet the bank on them. Don’t listen to what focus groups say; watch what your customers do. Start with a modest offering and build on the aspects of it that prove valuable. Expect to get it wrong, and stay flexible (and solvent) enough to try again and again until you get it right. It’s a message that rings true to grizzled startup vets who got burned in the Great Bubble and to young filmgoers who left The Social Network with visions of young Zuckerberg dancing in their heads. It resonates with Web entrepreneurs blessed with worldwide reach and open source code. It’s the perfect philosophy for an era of limited resources, when the noun optimism is necessarily preceded by the adjective cautious.” —Wired “I make all our managers read The Lean Startup.” —Jeffery Immelt, CEO, General Electric “Eric has created a science where previously there was only art.  A must read for every serious entrepreneur—and every manager interested in innovation.” —Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc. and Netscape “This book should be mandatory reading for entrepreneurs, and the same goes for managers who want better entrepreneurial instincts. Ries’s book is loaded with fascinating stories—not to mention countless practical principles you’ll dearly wish you’d known five years ago.” —Dan Heath, co-author of Switch and Made to Stick “Ries shows us how to cut through the fog of uncertainty that surrounds startups. His approach is rigorous; his prescriptions are practical and proven in the field. The Lean Startup will change the way we think about entrepreneurship. As startup success rates improve, it could do more to boost global economic growth than any management book written in years.” —Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School “The Lean Startup is the book whose lessons I want every entrepreneur to absorb and apply. I know of no better guide to improve the odds of a startup’s success.” —Mitchell Kapor, Founder, Lotus Development Corp. “At Asana, we’ve been lucky to benefit from Eric’s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business.” —Dustin Moskovitz, co-founder of Facebook and Asana “Ries’ splendid book is the essential template to understand the crucial leadership challenge of our time: initiating and managing growth!” —Warren Bennis, Distinguished Professor of Business, University of Southern California and author of the recently published, Still Surprised: A Memoir of a Life in Leadership. “The Lean Startup isn’t just about how to create a more successful entrepreneurial business, it’s about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to healthcare, and to solving the world’s great problems. It’s ultimately an answer to the question ‘How can we learn more quickly what works, and discard what doesn’t?'” — Tim O’Reilly, CEO O’Reilly Media “Eric Ries unravels the mysteries of entrepreneurship and reveals that magic and genius are not the necessary ingredients for success but instead proposes a scientific process that can be learnt and replicated. Whether you are a startup entrepreneur or corporate entrepreneur there are important lessons here for you on your quest toward the new and unknown.” —Tim Brown, CEO of IDEO “The roadmap for innovation for the 21st century. The ideas in The Lean Startup will help create the next industrial revolution.” —Steve Blank, lecturer, Stanford University, U.C. Berkeley Haas Business School “The key lesson of this book is that start-ups happen in the present—that messy place between the past and the future where nothing happens according to PowerPoint. Ries’s ‘read and react’ approach to this sport, his relentless focus on validated learning, the never-ending anxiety of hovering between ‘persevere’ and ‘pivot’, all bear witness to his appreciation for the dynamics of entrepreneurship.” —Geoffrey Moore, Author, Crossing the Chasm “If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book. Starting Lean is today’s best practice for innovators. Do yourself a favor and read this book.” —Randy Komisar, founding director of TiVo and author of the bestselling The Monk and the Riddle “How do you apply the 50 year old ideas of Lean to the fast-paced, high uncertainty world of Startups? This book provides a brilliant, well-documented, and practical answer. It is sure to become a management classic.” —Don Reinertsen, author of The Principles of Product Development Flow “The Lean Startup is a foundational must-read for founders, enabling them to reduce product failures by bringing structure and science to what is usually informal and an art. It provides actionable ways to avoid product-learning mistakes, rigorously evaluate early signals from the market through validated learning, and decide whether to persevere or to pivot, all challenges that heighten the chance of entrepreneurial failure.” —Professor Noam Wasserman, Harvard Business School “One of the best and most insightful new books on entrepreneurship and management I’ve ever read. Should be required reading not only for the entrepreneurs that I work with, but for my friends and colleagues in various industries who have inevitably grappled with many of the challenges that The Lean Startup addresses.” —Eugene J. Huang, Partner, True North Venture Partners “What would happen if businesses were built from the ground up to learn what their customers really wanted? The Lean Startup is the foundation for reimagining almost everything about how work works. Don’t let the word startup in the title confuse you. This is a cookbook for entrepreneurs in organizations of all sizes.” —Roy Bahat, President, IGN Entertainment “Every founding team should stop for 48 hours and read Lean Startup. Seriously stop and read this book now.” —Scott Case, CEO Startup America Partnership “In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” —Ken Blanchard, coauthor of The One Minute Manager® and The One Minute Entrepreneur “Every entrepreneur responsible for innovation within their organization should read this book. It entertainingly and meticulously develops a rigorous science for the innovation process through the methodology of “lean thinking”. This methodology provides novel and powerful tools for companies to improve the speed and efficiency of their innovation processes through minimum viable products, validated learning, innovation accounting, and actionable metrics. These tools will help organizations large and small to sustain innovation by effectively leveraging the time, passion, and skill of their talent pools.”—Andrea Goldsmith, professor of Electrical Engineering at Stanford University, and cofounder of several startups “Business is too important to be left to luck. Eric reveals the rigorous process that trumps luck in the invention of new products and new businesses. We’ve made this a centerpiece of how teams work in my company . . . it works! This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business.” —Scott Cook, Founder and Chairman of the Executive Committee, Intuit Über den Autor und weitere Mitwirkende Eric Ries is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco. Produktinformation ASIN ‏ : ‎ 0307887898 Herausgeber ‏ : ‎ Crown Currency; Illustriert. Edition (13. September 2011) Sprache ‏ : ‎ Englisch Gebundene Ausgabe ‏ : ‎ 336 Seiten ISBN-10 ‏ : ‎ 9780307887894 ISBN-13 ‏ : ‎ 978-0307887894 Abmessungen ‏ : ‎ 14.66 x 2.77 x 21.74 cm Amazon Bestseller-Rang: Nr. 133,486 in Bücher (Siehe Top 100 in Bücher) Nr. 42 in Qualitätsmanagement (Bücher) Nr. 112 in Unternehmensplanung (Bücher) Nr. 135 in Kleinunternehmen Nr. 42 in Qualitätsmanagement (Bücher) Nr. 112 in Unternehmensplanung (Bücher) Nr. 135 in Kleinunternehmen Kundenrezensionen: Informationen zum Autor Spitzenbewertungen aus Deutschland Derzeit tritt ein Problem beim Filtern der Rezensionen auf. Bitte versuche es später erneut. Die Stärke des Buches liegt in Ries’ Fähigkeit, komplexe Geschäftskonzepte in klare, leicht verständliche Prinzipien zu übersetzen. Durch Fallstudien und praxisnahe Beispiele wird der Lean-Ansatz anschaulich dargestellt, was es für Unternehmer aller Erfahrungsstufen zugänglich macht. Die Betonung auf schnellen Iterationen, Kundenerfahrungen und datengetriebenen Entscheidungen hat dazu beigetragen, wie Startups weltweit ihre Produkte entwickeln und verbessern. Ries fordert die herkömmliche Vorstellung von Businessplänen heraus und fördert einen agileren und kundenorientierten Ansatz. Ein weiterer positiver Aspekt ist die anwendbare Natur des Buches. Die Prinzipien von “The Lean Startup” sind nicht nur für Neugründungen relevant, sondern können auch von etablierten Unternehmen übernommen werden, die sich agileren Geschäftspraktiken zuwenden möchten. Insgesamt ist “The Lean Startup” ein essentielles Lesestück für jeden, der sich mit Unternehmertum, Innovation und Geschäftsstrategie befasst. Es hat die Art und Weise, wie wir über die Gründung und Führung von Unternehmen denken, nachhaltig verändert. Manchmal ertappe ich mich jedoch bei dem Gedanken, dass mit den Begriffen nur zu gerne auch angegeben wird, ohne wirklich zu wissen, was originär damit gemeint war oder gar die Unternehmensprozesse tatsächlich danach ausgerichtet werden. Deshalb: es lohnt – wie in den allermeisten Fällen – sich mit der Originalliteratur auseinanderzusetzen, um Zusammenhänge zu durchdringen anstatt sie nur an der Oberfläche zu tangieren. Auch wenn das Werk inzwischen 9 Jahre alt ist – eine Ewigkeit in unserer schnelllebigen Welt – hat es nichts an Aktualität eingebüsst. Der Autor entfaltet für Startups mit seinem Vorgehen „VISION (Start – Define – Learn – Experiment) – STEER (Leap – Test – Measure – Pivot or Persevere) – ACCELERATE (Batch – Grow – Adapt – Innovate)“ einen fundierten Weg, um auch heute noch erfolgreich Produkte bzw. Services am Markt platzieren zu können. Sympathisch ist der Gedanke, dass Unternehmertum und Startup-Mentalität nicht der Garage vorbehalten sind, sondern überall stattfinden können. Ries setzt sich für den Begriff des Entrepreneurs statt des Managers ein, um dies deutlich zu machen. Darüberhinaus macht er eindrücklich klar, weshalb „validated learning“ ein MUSS für Neugründungen ist, die sich am Markt auch langfristig durchsetzen wollen. Auch seine vier zentralen Fragen (S. 64) würden auch heute noch so manche Produktentwicklung, die völlig am Markt vorbeigeht, vermeiden. Man sollte diese als Poster neben die gängigen Scrum- und Kanban-Boards hängen, um täglich daran erinnert zu werden und sich danach auszurichten. Wie eingangs beschrieben ist der „Feedback Loop: build-measure-learn“ in zahlreichen Produktentwicklungsteams heute EIGENTLICH Standard, wird aber im Ries‘schen Sinne nicht konsequent gelebt. Ries zeigt auf, welche Daten sich zu messen lohnen, wie man eigene Hypothesen widerlegen kann und sollte, gerade wenn man ihnen zu gerne Glauben schenken mag. Trotz zahlreicher eindrücklicher Beispiele, die über die typischen Apples und Facebooks hinausgehen, wäre eine Art Matrix, mit welcher man das eigene Geschäftsmodell noch besser messen und Erfolge suchen bzw. Misserfolge schnell vermeiden kann, hilfreich. So bleibt zwar das Verständnis des theoretischen Rahmens, aber einen praktikablen Bezug, was die Ergebnisse der gemessenen Fakten bedeuten, bleibt offen. Das ist aufgrund der unterschiedlichen Geschäftsmodelle nachvollziehbar, als Startup-Unternehnmer*in oder Investor*in entstehen natürlich genau an dieser Stelle die entscheidenden Fragen. Dennoch: Auch nach vielen Jahren noch immer ein fundamentales Werk, das den Zeitinvest lohnt, um die daraus entstandene Entwicklung zu verstehen und vor allem, maßgebliche Hinweise für erfolgreiches “Entrepreneurship” abzuleiten. Über Allem steht der Kreislauf des Build -> Measure -> Learn mit vielfachen Iterationen: Gleich am Anfang wird ein MVP gebaut, ein mit minimalen Funktionen ausgestatteter Prototyp des Produkts, der dann gleich durch Kunden probiert wird. Basierend auf den Erfahrungen wird das Produkt weiter entwickelt. So wird vermieden, dass viel Entwicklungsgeld an eine Idee verschwendet wird, die nicht marktfähig ist. Die Idee ist gut, und der Autor führt vor, dass dieses Prinzip sich auch für Serviceunternehmen und sogar Behörden funktioniert. Natürlich sind noch viele andere Fragen bei einer Unternehmensgründung zu klären, wie z.B. Finanzierung, Rechtsform usw., die in diesem Buch nicht behandelt werden. Fazit: Ein interessanter, ungewöhnlicher Blickwinkel auf die Startphase von neuen Unternehmen. not only applicable in Production, it also works for making a new business. Spitzenrezensionen aus anderen Ländern Great book Lives up to it’s reputation – great read and insights This book has reinforced a testing mindset and even gave me some vocabulary to help me communicate ideas and wins to management. This includes analyzing by cohort, installing a feedback loop, and root cause. My only (constructive) criticism was related to the amount of tests that can be ran at once. While I like the concept of a large number of tests minimizes politics, the more tests means needing larger datasets if you’re looking to reach statistical significance. Depending on the scenario this could be a challenge. I agree with Eric, companies that can’t innovate will go out of business, and learnings are the essential units of progress for a startup. Ótimo livro Super interesante Delivered as promised