The Story Behind Shinola’s Non-Traditional ‘Loyalty’ Strategy – Retail Innovation Conference

Since its first store opened in 2013, Shinola, a luxury goods brand that produces watches, bicycles and leather goods, has thrived on its storytelling abilities and deep connection with customers.  But as the retail industry continues its reinvention, even the most established brands need to rethink their personalization, e-Commerce, customer loyalty and mobile strategies in order …