This Advertising Company Is Igniting Innovation And Redefining Creativity – When In Manila
Discover how United Neon Advertising, the Philippines’ pioneer out-of-home media company, has sustained its leadership in the creative space through relentless innovation. Since its establishment in 1937, United Neon has been at the forefront of introducing groundbreaking commercial signs, solidifying its position as one of the country’s leading innovators. Today, the company continues to thrive by nurturing a culture of innovation, fostering collaboration, and embracing fresh ideas from everyone within the organization.
Image: Neon
“Innovation is the lifeblood of corporations,” affirms Benjamin Ernest Lim, Head of Innovation at United Neon. “To keep up with ever-evolving customer demands, companies must constantly strive to provide new and better solutions. Failure to do so could result in losing customers to competitors.”
United Neon’s commitment to pushing the boundaries of creativity is exemplified by its award-winning Naked-Eye 3D LED billboard, the first of its kind in the Philippines. This groundbreaking creation, executed by Onion Bulb Productions (OBP), United Neon’s official production arm, has captivated audiences and become an iconic attraction in the city. Recently, OBP received a prestigious award from the Philippine Marketing Association, recognizing its innovative prowess as the first to implement naked-eye 3D LED billboard ads in the country.
Unsplashed.com/Julian Hochgesan
At United Neon, innovation goes beyond embracing new technologies; it entails finding novel approaches and ideas to help clients effectively engage with their target audiences. Lim emphasizes that creative solutions need not break the bank, as their focus lies in delivering marketing strategies with a clear return on investment. Every advertisement should serve a purpose, make sense to all stakeholders, and be cost-effective.
In an era where consumers are constantly bombarded with various forms of media, United Neon recognizes the importance of capturing attention through creative and engaging advertisements. Lim explains, “Engagement is the name of the game now. We constantly explore innovative ways to help brands connect with their desired audience and tell their stories effectively.”
To stay ahead of the curve, United Neon remains dedicated to learning and adopting the latest technologies emerging in the advertising space. Their teams actively participate in international exhibits and conferences and maintain close communication with foreign partners, ensuring they are well-informed about global trends and cutting-edge marketing solutions.
Lim envisions a future of even more daring and imaginative ideas in advertising. He believes that, within the next five years, brands will release captivating campaigns that capture people’s attention through collaboration with creative agencies and media owners.
Recognizing the significance of its team, United Neon prioritizes its people culture, understanding that a company’s success relies on the well-being and empowerment of its employees. Lim emphasizes the crucial role HR and People Culture departments play in nurturing a supportive and thriving work environment.
Setting the bar high in the creative advertising space in the Philippines, United Neon is poised for continued growth and actively exploring new opportunities domestically and internationally. Stay tuned for more spectacular marketing executions from the United Neon team as they continue to push boundaries and redefine the advertising landscape.