UKTN Podcast: Inside HSBC Innovation Banking’s whirlwind brand launch In this bonus episode of the UKTN Podcast, HSBC Innovation Banking’s Simon Bumfrey shares how the lender rebranded from Silicon Valley Bank UK, what happened immediately after that “seismic” rescue weekend in March, and a look ahead to the big themes defining the tech ecosystem in 2024. Bumfrey, who is head of technology and life sciences at HSBC Innovation Banking, goes behind the scenes of the 100-day rebrand and migration, a feat which would typically take more than 15 months. He delves into the “herculean effort” required to achieve this and the challenges that arose during the transition. Elsewhere, Bumfrey – whose career in banking spans three decades – shares HSBC Innovation Banking’s plans to support the innovation economy in 2024 and explains why he’s optimistic about a turnaround in the funding environment. HSBC Innovation Banking officially launched at London Tech Week in June, coming just months after HSBC stepped in at the eleventh hour to rescue Silicon Valley Bank UK. Listen to the full episode here, along with all previous episodes of the UKTN Podcast. This episode of the UKTN Podcast is sponsored by HSBC Innovation Banking, which offers flexible banking solutions for startups, scaleups, growth businesses, investors and those working towards IPO. The UKTN Podcast will be back in the new year after a short break to speak to more of the key movers and shakers from UK tech. Sign up for our podcast newsletter to ensure you don’t miss an episode. In paid partnership with HSBC Innovation Banking.