What is Retargeting and How Does it Work? | Innovation Chasers

Retargeting: The average website conversion rate for first-time users across all industries is only 2.35%. The truth is, most consumers aren’t going to convert the first time they arrive on your website.

Is it worth it to continue targeting these people? The answer is yes!

With retargeting, you can convert users who are already familiar with your brand. This is an effective technique that can help boost conversion rates overall.

What is retargeting and how does it work exactly? Read on to find out.

What Is Retargeting?

Retargeting or remarketing is an online form of advertising that puts your brand in front of bounced traffic once they leave your website. Chances are, the first time a user lands on your site, they aren’t going to convert.

With retargeting, you can reach those people who left your site to attempt to get them to convert.

How Does Retargeting Work?

Before understanding how retargeting works, you need to know the answer to, “what is IP targeting?”

IP targeting is how a business targets devices on their specific network. When you use this tool, you can retarget those same users once again.

Retargeting involves following your consumers as they search around the web using cookie-based technology.

It works by placing an unobtrusive piece of code on a website. This code won’t be noticed by any users and doesn’t hurt the performance of your website.

When the cookie visitors browse the web after visiting your website, a provider will know when to use targeted ads. These ads aid in the customer journey because they are only shown to those who have visited your site before.

Retargeting the right people is what makes this technique so effective.

When Does Retargeting Work Best?

Personalized ads and banner ads are part of retargeting, but you shouldn’t throw them out all willy nilly. To make retargeting work to your advantage, you need to implement it into your digital marketing strategy.

Keep in mind that retargeting can help with conversions, but it won’t drive new traffic to your site. For this reason, retargeting cannot be the only digital marketing tool you use.

Retargeting works best in conjunction with social media ads. This could be through either inbound or outbound marketing. Retargeting campaigns can do the following:

Keep in mind that retargeting is best for the long game. As a business, you’ll want to gain a large following before focusing your efforts on a retargeting strategy.

Use Retargeting Techniques to Boost Conversion Rates

Adding retargeting strategies and techniques into your digital marketing campaigns can boost your conversion rates tremendously. As long as you have a decent following, you can benefit from retargeting.

Without the combination of targeting, you cannot expect to bring new people in through retargeting. Focus on your social media campaign strategy as a whole before implementing retargeting methods.