Where is the road to innovation in the carbon plate running shoe market, “a hundred flowers bloom”? – yqqlm
China News Service, Beijing, August 31st (Reporter Wu Tao) In the running circle, the saying “no carbon plate, no PB” has been circulating!
Since Nike’s Vaporfly 4% occupied the podiums of major marathons in 2017, carbon plate running shoes have gradually come into the sight of the running circle. While helping high-end runners to run faster, this kind of running shoes has also begun to disrupt the entire running shoe industry. Li Ning, Xtep, 361°, Anta and others have launched their own carbon plate running shoes to seize the opportunity.
Throughout the current carbon plate running shoe market, although various price-level products are abundant, they are still limited to the upgrade of the product itself. The homogeneity competition is serious. What kind of innovation can carbon plate running shoes have? ?
In 2019, Li Ning took the lead in releasing carbon plate racing shoes “Flying Electric”, using built-in full palm heterogeneous carbon plate, high-tech light bomb midsole material, Momo translucent cicada wing material upper, all-weather Wear-resistant non-slip outsole, product performance is relatively good, but its price of 2,099 yuan product is comparable to that of big foreign brands.
In 2021, 361° also launched its first carbon plate running shoes. The midsole is made of high-elastic foam material and built-in full palm carbon plate, which can build a balance system in high-speed sports and play Higher performance. Unlike Li Ning, Xtep chose a more people-friendly strategy. The 160X positioning top-level racing shoes released by Xtep was limited to a starting price of 899 yuan.
Gudong CEO Shen Bozai Introducing Gudong carbon board running shoes. Photo by Wu Tao, a reporter from Chinanews.com.
Some analysis pointed out that although domestic carbon plate running shoes brands continue to innovate in the shape, hardness, and function of carbon plates, they have not departed from the category of products. For high-end runners, running shoes are indeed important, but it is also essential to maintain their state awareness, professional training, and scientific recovery at all times.
In the face of diversified needs, some brands use “technology” as their starting point to upgrade the performance of carbon plate running shoes and boldly add smart elements. Recently, Gudong launched its first full-length carbon plate running shoes 42K•Windmaker RUN. Not only did it deeply explore the potential of materials like other brands, but it also incorporated new elements of smart technology to build a “technological assistance + material”. The dual core of innovation.
It is understood that the difference between Gudong 42K and other brands is that it has constructed a closed loop of “running shoes + smart equipment”. The wind maker RUN and Gudong running elves can be interconnected to realize running. Real-time data tracking and data analysis allow you to “know the numbers and check the numbers” for running, and understand the data of each training and the performance of each game. Runners can also get professional voice guidance through Gudong Internet pan-sports service.
At present, as an important trend in the running shoe market, carbon plate running shoes have made the entire domestic carbon plate running shoe market present a “blooming” situation, with new technologies, new materials, and new products emerging in an endless stream. Digital sports brands such as Gudong The entry into the game adds more variables to running shoes. (End)