Xerox Tower now Innovation Square, student housing for seniors and grad students

The job is going to renovate 15 floors of the tower into student housing.

This becomes part of a bigger project with the institution of higher learnings moving upperclassmen closer to the hi-tech start-up business the schools are running downtown.

Between then and now, Gallina’s research told him the old corporate landscape is gone. The marketplace driver in Rochester, he says, are colleges and universities.