Microsoft and Majid Al Futtaim set to drive digital transformation with innovation hub – Campaign Middle East

Microsoft has expanded its long-term partnership with Majid Al Futtaim with a new agreement.  

It will enhance its operations across the retail, real estate, and entertainment sectors by utilising Microsoft’s robust suite of technologies and services.

Both organisations will be working together on a number of strategic objectives that will leverage their strengths to enhance innovation, data monetisation and capacity building. 

The partnership will also see them drive digital transformation through a Governed Innovation Hub, which will be led by a team of experienced professionals from both organisations. 

The Innovation Hub will focus on developing advanced applications that drive automation, enhanced customer experiences, and smart mall solutions. 

These applications will be powered by Microsoft’s Azure data analytics and AI capabilities, which will help Majid Al Futtaim to better understand its customers, optimise its operations, and create a more seamless and personalised shopping experience.

Naim Yazbeck, General Manager at Microsoft UAE, said: “We are proud to have been a key partner in Majid Al Futtaim’s digital transformation journey for many years,

“Our partnership will accelerate this journey even further, empowering Majid Al Futtaim’s employees to tackle new challenges, create new innovative customer experiences, and improve business efficiency. We are confident that this work will help pioneer new possibilities for the retail industry across the region and beyond.”

Mohamed Tolba, Senior Vice President at Majid Al Futtaim Global Solutions, said: “We are excited to embark on the next phase of our partnership with Microsoft. This alliance will not only enhance our digital capabilities, but also allow us to jointly explore and enter new markets in MENA,

“The partnership is a testament to our commitment to innovation and our belief that advanced technologies hold the key to future growth. We look forward to working with Microsoft to create new and innovative ways to better serve our customers and partners.

The companies will develop roadmaps for innovative products and solutions and foster specialised expertise, collaboration, and advanced practices in key digital domains such as automation, data, AI and employee experience.