AdInMo hires industry big-hitter to smash 2024 in-game product innovation bringing Rewarded InGamePlay & Audio into the mix – AdInMo: InGamePlay brand advertising

AdInMo hires industry big-hitter to smash 2024 in-game product innovation bringing Rewarded InGamePlay & Audio into the mix Former TargetSpot and Azerion executive Adam Pattison joins Team AdInMo as Product Director to spearhead the company’s player-first roadmap. Great news for AdInMo; we’ve appointed industry leader, Adam Pattison, as our new Product Director. Adam joins from Targetspot where he was the Targetplay Global Head and Managing Director of UK. Azerion acquired the digital audio business in late 2022. Adam’s impressive commercial and product track record will help drive AdInMo’s innovative 2024 product roadmap including the pioneering Rewarded InGamePlay and Audio ad formats which will be available in Q1 with a single SDK approach to provide advertisers and developers choice and bring players the best brand experience in-game. AdInMo CEO and co-founder Kristan Rivers says, “Adam has a highly valuable mix of commercial nous and product expertise. Platform and regulatory pressures are forcing game developers to constantly innovate to identify new monetization streams, while balancing player experience. In 2024 immersive formats will play a pivotal role in hybrid monetization. “Having a strong conduit between tech, customer and player is essential to drive innovation and build products that are consistent with our player-first mission and which leverage contextual and behavioural data to enrich the in-game brand experience. With Adam’s strong audio background the future is looking noisy and disruptive for us – in all the best ways.” Adam adds: “I’m super-excited to be part of Team AdInMo. They push the innovation envelope the most in the in-game landscape. I am already loving working with our internal teams, fantastic partners and global developer community to champion how we deliver the best brand experience for advertisers and players.. Adding audio to AdInMo’s product mix is a totally natural fit, and there’s lots more to come.” More… Just how accurate are annual predictions? Our CEO Kristan Rivers scores pretty well The last few years have involved plenty of change and uncertainty for both the games and adtech industries, and I’m sure 2024 will be no different. Before we look ahead, let’s look at how my 2023 predictions turned out. Mobile gaming audiences will continue to… Team AdInMo’s Top 10 Favourite Mobile Games in 2023 This year, Team AdInMo’s annual debate about our favourite mobile games was more heated than ever! 2023 saw plenty of hot new titles being released including Final Fantasy VII Ever Crisis and Teenage Mutant Ninja Turtles: Shredder’s Revenge but were they good enough… In-game advertising campaign drives search uplift for Brazilian FMCG brand FOODZ AdInMo and Foodz brand awareness campaign drives an 11.5% Google search increase In our latest case study for brand awareness we reveal the powerful impact of its recent in-game campaign for Brazil-based nutritional food drink company, Foodz. Foodz, which recently…