Dutch startup Crobox wins LVMH Innovation Award 2020

Posted on July 8, 2020 by Design in Design Innovation | 0 Comments

Dutch startup Crobox has been crowned the winner of the LVMH Innovation
Award 2020.

The company was awarded the top prize after presenting an “ambitious
project” to analyze consumer behaviour, beating 1,200 other applications.
The company will now work with LVMH for a year.

Founded in the Netherlands in 2014 by Leonard Wolters, Rodger Buyvoets
and Sjoerd Mulder, Crobox analyzes consumer behaviour to show brands what
specific features customers like about their products, enabling them to
focus on those features and “take the guesswork out of marketing
decisions”.

The LVMH Innovation Award ceremony is normally hosted in the framework
of the Viva Technology show, but due to Covid-19 that had to be cancelled,
so the ceremony was broadcast digitally.

Last month, LVMH shortlisted 30 startups from a total of 1,200
applicants as finalists based on their solutions in the fields of client
experience or eco-responsibility. At the ceremony, Crobox was awarded the
top prize by Ian Rogers, chief digital officer of LVMH.

Photo credit: Screenshot from Crowbox website