Australian fashion brand JAG uses 3D design technology to cut sampling costs | Retail Tech News Australia
Australian fashion brand JAG has implemented 3D design technology which has reportedly cut its sampling costs by 50 per cent.
Before creating real samples, JAG may test an infinite number of fabrications, print arrangements, and colorways as well as design components like how the cloth moves and hangs.
In addition to design, JAG has incorporated 3D technology into marketing. The company’s most recent high-winter advertising campaign features real-life models against a fake background wearing digitally produced AW23 collection looks. The brand’s website and social media channels now include the digital campaign.
APG & Co CEO Elisha Hopkinson said the 3D-designed and developed AW23 range has been in-store since March this year, but the process of implementing it began in January 2022.
Hopkinson said the new technology has increased the speed-to-market due to reduced quantities of fit samples. She said it also facilitates wider experimenting of colouring options that are refined within the range before going to production.
Amid cost and time reduction, Hopkinson said that the main reason JAG adopted the technology was sustainability, saying the brand is established on responsible design principles.
Australian fashion brand JAG has implemented 3D design technology which has reportedly cut its sampling costs by 50 per cent.
Before creating real samples, JAG may test an infinite number of fabrications, print arrangements, and colorways as well as design components like how the cloth moves and hangs.
In addition to design, JAG has incorporated 3D technology into marketing. The company’s most recent high-winter advertising campaign features real-life models against a fake background wearing digitally produced AW23 collection looks. The brand’s website and social media channels now include the digital campaign.
APG & Co CEO Elisha Hopkinson said the 3D-designed and developed AW23 range has been in-store since March this year, but the process of implementing it began in January 2022.
Hopkinson said the new technology has increased the speed-to-market due to reduced quantities of fit samples. She said it also facilitates wider experimenting of colouring options that are refined within the range before going to production.
Amid cost and time reduction, Hopkinson said that the main reason JAG adopted the technology was sustainability, saying the brand is established on responsible design principles.